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Explore 2025 trends in prepared meals where value, health, and global flavors meet rising consumer expectations.
July 30, 2025
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Enhance your dishes with the fresh taste of tomato. Learn how HASEAROMA amplifies its unique flavor profile.
July 17, 2025
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Discover the dynamic world of gum, mints, and breath fresheners - where fresh breath, oral wellness, and convenience intersect.
July 16, 2025
Meet Corn HASEAROMA, an authentically crafted flavor enhancer that captures the essence of fresh corn - highlighting its natural sweetness with subtly earthy undertones and a creamy, buttery mouthfeel.
June 30, 2025
Flavor beats health in 2025. See why hot dogs, bacon, and sausages are still sizzling with consumer love.
June 20, 2025
Explore the prepared cakes and pies market with a focus on convenience, flavor, and health concerns shaping the industry.
May 20, 2025
Experience the exquisite flavor of Mangosteen with HASEAROMA™, a harmonious blend of lush sweetness, subtle citrus tang, and delicate floral notes.
May 20, 2025
Experience the unique flavor of Soursop with HASEAROMA, a perfect balance of sweet and slightly tart.
April 18, 2025
Find out why energy drinks are becoming a popular choice for many, especially as an alternative to traditional caffeinated options.
April 16, 2025
Potato & Tortilla Chips remain a top snack staple, with flavor innovation and nostalgic twists driving crave-worthy consumer interest.
March 28, 2025
Elevate your bread with HASEAROMA. Experience a harmonious blend of crispy, brown, and buttery flavors in every bite.
March 26, 2025
Experience the irresistible taste of raspberry with our unique HASEAROMA flavor experience. Perfect for fruit drinks.
February 27, 2025
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T. Hasegawa unveils its expanded Flavor Innovation Center in Cerritos, promoting advanced flavor development in North America.
February 27, 2025
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Discover how Berry BOOSTRACT intensifies sweetness and juiciness, improves mouthfeel, and extends aroma and flavor.
February 26, 2025
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Enhance the crisp, juicy depth of apple flavor with Apple BOOSTRACT. Using kokumi principles, this revolutionary flavor enhancer intensifies fruity notes, richness, and freshness, delivering a bold and lingering apple experience in every bite or sip.
February 20, 2025
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Discover the trends in the RTD alcohol market and how higher ABV, flavors, and cocktail-inspired creations can expand consumption occasions.
January 23, 2025
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Our R&D team has created new and innovative flavors covering both sweet and savory categories throughout 2024.
December 17, 2024
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Discover the latest cheese trends and explore a variety of lesser-known cheeses. Find out how brands are innovating with new cheese formats.
December 2, 2024
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Indulge in the classic taste of chicken soup with our HASEAROMA technology. Enhance the herbal and savory essence for a truly flavorful experience.
November 18, 2024
Learn about the versatile opportunities in the at-home coffee market and the factors shaping consumer purchasing habits. Discover how premium quality and convenience combine to create appealing coffee options.
October 10, 2024
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Discover the intense roasted flavor of toasted almond with HASEAROMA technology. Perfect for beverages, butters, and desserts.
September 19, 2024
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T. Hasegawa Acquires Abelei Flavors, Inc. On August 30th, 2024, T. Hasegawa USA Inc. has acquired Abelei Flavors, Inc. The purchase fits [...]
September 3, 2024
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Discover the latest trends in carbonated beverages and experience the innovative flavors that are shaping the future of refreshment!
August 7, 2024
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This report provides insights into the energy drink market, highlighting consumer preferences, emerging trends in flavors, and strategies for brands to innovate and appeal to a diverse consumer base, ultimately aiming to capitalize on the growing market potential through product differentiation and targeted marketing efforts.
July 25, 2024
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Discover the versatile and authentic Navel Orange flavor from T. Hasegawa, designed for culinary professionals seeking a fresh, juicy citrus experience in their food and beverage creations.
June 12, 2024
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This report provides market intelligence on proteins and protein alternatives, including purchase factors, consumer outlook, and trends in flavor and consumption, highlighting the growing interest in plant-based proteins and the challenges faced by the animal-based protein industry.
May 23, 2024
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Enhance and enrich your drink with fresh and floral notes of coconut water for an authentic taste in your food and beverage applications.
May 16, 2024
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Read about the market trends and consumer preferences for dark spirits and white spirits, emphasizing the importance of innovation, flavor variety, and premiumization in engaging consumers and driving sales.
April 23, 2024
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How a leading beer manufacturer collaborated with T. Hasegawa to leverage new technology and overcome production challenges in a quest to develop an outstanding beer flavor.
April 18, 2024
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Spring flavors vary by region, and with global farming taking care of specific crops, people can expect to see vernal fruits in grocery stores around the same time.
April 18, 2024
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Exploring Chocolate at T.HASEGAWA Chocolate, this beloved treat, has been enjoyed worldwide for centuries. Made from the fruit of the [...]
March 11, 2024
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An iconic ice cream brand tapped into the expertise at T. Hasegawa to match the flavor of its current product for a cost-efficient alternative
February 23, 2024
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T. Hasegawa went on a mouthwatering in-house tasting adventure, exploring baked goods from around the world. Read all about it.
February 1, 2024
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Learn about how winter fruits can enhance culinary creations by adding authentic, natural tastes to a variety of recipes.
January 12, 2024
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From being a timesaver, a low-cost meal, and a satisfying delight, growing motivators suggest that pizza should be more for consumers.
December 31, 2023
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Our R&D team has created new and innovative flavors covering both sweet and savory categories throughout 2023.
December 20, 2023
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Ease, comfort, nostalgia, and indulgence are the main draws of frozen snacks. These factors are key to future innovation.
November 3, 2023
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Barbecue is more than just a culinary tradition; it’s a fascinating blend of science and flavor. Read about the rise of the BBQ mashup.
October 30, 2023
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Learn more about enhancing the Savoriness of Latin Food with our deep dive into the Flavor Technology behind Ropa Vieja.
September 21, 2023
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In addition to nutritional and eco-friendly advantages, plant-based products have the potential to provide even more value to consumers.
September 12, 2023
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Cookie consumers frequent the category at least a few times a week, proving the category’s importance in the dessert space.
July 28, 2023
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Frozen treats accounted for 94% of purchases over the last 6 months. Even during inflation, the category proves to be valuable.
June 23, 2023
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Functional drinks serve a variety of benefits, such as providing energy, nutrition, and hydration but there’s a need for lucid brand messaging.
May 23, 2023
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Brands can boost engagement by reframing the way crackers are used in daily food applications. Read the report.
April 24, 2023
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Enhance your snacking experience with dips and spreads: find out how versatile pairings, new flavors, and smaller-sized portions can add value and interest.
March 20, 2023
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Thanks to advancements in flavor technology, brands are developing new ways to serve-up more of what Americans already love, cheese.
March 9, 2023
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To maintain consumer loyalty, brands will need to foster a sense of worth by introducing new flavor offerings and more. Read the report.
February 11, 2023
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Our R&D team has created new and innovative flavors covering both sweet and savory categories throughout 2022.
December 5, 2022
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While desserts and confections still deliver familiarity and comfort, flavor technology is evolving to meet healthier consumer lifestyles.
October 28, 2022
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As life returns to normalcy from the interruptions of the pandemic, the dips and sauces category is growing and evolving. Read the article.
July 6, 2022
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Read how flavor science is shaping post-pandemic alcohol trends and giving consumers exciting new reasons to raise a glass.
June 13, 2022
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In response to a boost in drinking over the last two years, younger consumers are seeking alternative refreshments without alcohol.
April 27, 2022
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Innovative menus will be critical for attracting consumers to restaurants, especially while inflation erodes purchasing power. Get the Report.
April 5, 2022
Asian cuisine is more popular than ever before, in restaurants and home kitchens across North America. Flavor experts at 120-year-old Japanese company T. Hasegawa [...]
March 2, 2022
Diving into the diversity of Asian flavors: Masala, shoyu and kimchi all come in countless variations The US food industry and American consumers still [...]
March 2, 2022
Flavors specialist T. Hasegawa eyes trends, tastes involving flavor and protein For more than a century, T. Hasegawa has made “Life Taste Better” through [...]
February 28, 2022
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Much of Asian cuisine is built on ingredients that are not part of mainstream use, brands may consider using less-familiar flavors.
February 24, 2022
Consumers are seeking new foods and beverages that help with weight loss, strength training and improved mental function – but they don’t have to [...]
January 28, 2022
California-based T. Hasegawa USA publishes annual report highlighting the latest developments in food/beverage consumer trends and up-and-coming ingredients. CERRITOS, Calif. (Jan. 11, 2022) – [...]
January 11, 2022
Outlining cheese and dairy flavor trends and how technology has aided the development of flavors in these categories. While it’s no surprise that consumer [...]
January 1, 2022
Consumer food trends like plant-based dairy and reduced-fat are challenging brands to replicate the satisfying taste that whole milk provides – without relying on [...]
December 3, 2021
California-based flavor company announces EmulsiTRACTTM colloid technology, which replaces fats and improves creamy mouthfeel in foods and beverages. Hasegawa’s patented technology also reduces reliance [...]
December 1, 2021
Global Top 10 food & beverage flavor company plans to open a state-of-the-art sweet flavor manufacturing plant in Rancho Cucamonga, California in March [...]
November 24, 2021
The RTD coffee and tea category is buzzing, with more product offerings than ever before, thanks to advanced technology and [...]
October 29, 2021
Better Burgers: How flavor technology is changing consumer perceptions about plant-based proteins and expanding the category. Across North America, plant-based diets are on the [...]
September 13, 2021
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The mainstreaming of Mexican cuisine is nearing ubiquity, yet there is still room for Latin cuisine growth.
August 10, 2021
Performance beverages are more popular than ever before and the category is brimming with innovation, offering healthy, great-tasting functional beverages – all thanks to [...]
August 3, 2021
July, 2021 Tokyo, Japan 2020 Sales: ¥50,192 milliona From developing new flavor formations to expanding company personnel, T. Hasegawa’s unwavering focus allowed [...]
July 2, 2021
U.S. subsidiary of global Top 10 flavor & fragrance company supports R&D growth by uniting food and beverage divisions and several key promotions [...]
June 8, 2021
Chocolate and vanilla have added an indulgent, complex sweet flavor to foods and beverages for millennia. With ancient origins that can be traced back to [...]
June 7, 2021
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Chocolate and vanilla are going beyond their notoriety as sweet dessert flavors, becoming fast favorites in savory foods and beverages.
May 27, 2021
Developing new technologies and finding inspiration in challenges T. Hasegawa's Senior Flavor Chemist Austin Luft is profiled in this months edition of perfumer [...]
May 3, 2021
The Foundations of Flavor: How the Reaction Process Gives Authenticity to Savory Foods Imagine you’re attending an outdoor barbecue or tailgate party this summer. [...]
April 21, 2021
CERRITOS, CALIF. — Functional food ingredients that support better sleep, reduced stress and improved focus are in demand and driving product innovation, according to [...]
April 21, 2021
COVID-19 has driven changes in how we eat, shop, work, and play that will offer new opportunities for food product developers. Product innovation moved [...]
April 21, 2021
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A behind-the-scenes look at how the world’s top flavor experts are using reaction technology to reproduce authentic cooking flavors.
March 30, 2021
As health-conscious consumers seek refreshing, flavorful, and satisfying alternatives to traditional alcoholic beverages, no- and low-alcohol beers, spirits, and mocktails are gaining popularity, spurred [...]
March 5, 2021
California-based company aims to revolutionize how consumers experience food and beverage products with natural modifier that enhances flavor, amplifies taste characteristics and improves "Kokumi" [...]
February 16, 2021
T. Hasegawa has released its 2021 Food and Beverage Flavor Trends Report, which identifies the latest consumer tastes and predicts upcoming changes in what consumers [...]
January 21, 2021
California-based subsidiary of global Top 10 flavor & fragrance company T. Hasegawa Co., Ltd. broadens its flavor portfolio across key product categories with acquisition, [...]
January 12, 2021
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Discover the latest trends in the restaurant industry post-COVID-19. Explore global flavors, plant-based ingredients, and functional food.
December 15, 2020
CERRITOS, Calif., Oct. 13, 2020 /PRNewswire/ -- T. Hasegawa announced today the release of their Japanese citrus flavor portfolio. T. Hasegawa's Japanese heritage combined with their [...]
October 14, 2020
Prepared Foods takes a deep dive into T. Hasegawa's expanded citrus portfolio - Citrus Flavors From Japan. "As part of T. Hasegawa’s flavor development [...]
September 18, 2020
Unique flavors from around the globe are inspiring food service operators and consumers. Doug Resh, director, commercial marketing for T. Hasegawa discusses ingredients and [...]
July 23, 2020
In Episode 6 of Supply Side Stories, Mark Webster, VP of Sales and Business Development at T. Hasegawa talks with Jessica Rubino of Informa [...]
July 21, 2020
The 2020 Flavor & Fragrance Leaderboard lists T. Hasegawa as #9 flavor house in the world. Following the latest trends and strong communication with [...]
July 16, 2020
Food Business News site the 2020 Food Trends Report from T. Hasegawa in their article about region specific Asian flavors. Read about these [...]
March 12, 2020
What’s new in the world of flavors? Read the interview by Food Navigator USA with T. Hasegawa’s Doug Resh, director of commercial marketing, [...]
December 20, 2019
