Surging at an unprecedented rate of growth during the pandemic, the use of dough and mixes in cooking has been a practice for thousands of years. From making bread, pizzas, and other baked goods that are still consumed today. Aside from the hunger factor involved in baking, leisure also plays a role. Consumers flock to purchase dough and mixes for a variety of reasons, such as relaxation, meal preparation, and trends.

While social media has been significant for trendspotting in baking, consumers also want to see new product formulations. Novel flavors and ingredients in dough and mixes can intrigue consumers. Dessert-inspired flavors will go a long way for bakers who look for pre-made mixes to ease the process. Even looking into nostalgia by pairing familiarity with untraditional flavors will excite consumers.

Dough and mixes are the essence of baked foods, both in sweet and savory dishes. Brands can motivate trial through the infusion of innovative flavors in these mixtures.