Because the prepared meals category isn’t defined by any individual ingredient or product forms, it has potential to reinvent itself – through new ingredients, recipes and ideas – to meet a broad array of consumer food interests and priorities. There is plenty of opportunity for brands offering indulgent comfort food, which remains a core component of the category, but there is also potential for healthier items, plant-based options, and those made with organic ingredients. Providing the right flavors to supplement this healthier approach to prepared foods is of the utmost importance. In order to make sure consumers are coming back for more, flavor innovation is the key.