High in fiber, protein, and other nutrients, it’s no wonder why cereals, granolas, and energy bars are highly sought after for breakfast. From their convenience to their endless options, these meals attract a wide audience. They work well for children, young adults, and health-conscious consumers. However, even if the options are vast, it’s important for innovation to be consistent in a brand’s product development.
According to Mintel, consumers prefer flavor innovation over ingredient highlights in cereal. Health and taste are still huge factors in cereal purchase decisions, but boredom can set in when nothing new has launched. Brands can push for indulgent-oriented flavors and unique pairings. Consider making cereal more snackable, just like granola. This will allow for mealtimes to extend beyond breakfast. Attract younger consumers by going outside the box and shying away from top flavors such as plain, chocolate, fruit, honey, and cacao. Engage consumers with limited releases or savory flavors. Pizza cereal, anyone?
Snack bars can also offer permissable indulgence by changing textures, such as by making them thin. The opportunities for cereal, granola, and energy bars are endless.