A timeless and nourishing meal, soups’ impact on the market is grand. From playing a functional role and catering to specific health needs to providing convenient, ready-to-eat meals, the benefits and access to soup are comforting.

In the months that followed the pandemic, the need for soups, stews, stocks, and broths increased. Serving as a meal for the sick, they became a household staple. People began to cook more, and since then, they have prepared meals at home to save money. Using vegetables and other cabinet ingredients helped push for more soup consumption, though the market will require some satiety.

Consumers want to see more from soup. Expanding on flavors while focusing on functional benefits will help intrigue buyers. Considering flavors such as ginger, turmeric, and lemongrass, which help with detoxing, can spice up soup offerings. Additionally, packing soups with nutrient-dense foods such as grains, fruits, and proteins will amp up the quality. According to Mintel, 67% of US home cooks make meals on a weekly basis that incorporate prepared foods and raw ingredients. Brands can introduce consumers to new recipes that meet their needs. Furthermore, swapping for more healthful ingredients in familiar flavors can retain and intrigue consumers.