“Dips and sauces sit at the intersection of experience and versatility and consumers expect both in new innovation. The pandemic has given rise to positive sales growth for categories specifically tied to cooking and at-home snacking occasions. As consumers transition into their post-pandemic routines, brands will need to reinforce these newly created routines, inspire continued use of their product through new applications, and deliver flavor innovation that rivals the elevated flavors found in foodservice.” — Alyssa Hangartner, Mintel