FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

Dips and Sauces

“Dips and sauces sit at the intersection of experience and versatility and consumers expect both in new innovation. The pandemic has given rise to positive sales growth for categories specifically tied to cooking and at-home snacking occasions. As consumers transition into their post-pandemic routines, brands will need to reinforce these newly created routines, inspire continued use of their product through new applications, and deliver flavor innovation that rivals the elevated flavors found in foodservice.” — Alyssa Hangartner, Mintel

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KEY TAKEAWAYS:

Dips and Sauces
INCREASED FOOD COSTS
ARE GOOD NEWS FOR
DIP AND SAUCE BRANDS

Rising food costs, especially for proteins, will put pressure on consumers to stay within grocery shopping budgets. Dips and sauces can help: delivering versatility to mundane and economical meals and elevating the flavor experience.

Dips and Sauces
BLEND TRADITIONAL WITH
BOLD ACCENTS TO INNOVATE
FOR A WIDE AUDIENCE

More than half of consumers are interested in trying traditional sauces with new flavors, indicating that consumers seek new experiences, yet don’t want to roam too far out their comfort zones. Smoky and spicy flavor profiles top the list of preferred dip and sauce flavors, suggesting that classics like mayonnaise or ranch may be ready for extension.

Dips and Sauces
MAKE GLOBAL
FLAVOR PROFILES
ACCESSIBLE AT HOME

Brands can keep consumers engaged through elevated flavor innovation that delivers global cuisine experiences at home and encourages exploration.

KEY TAKEAWAYS:

Dips and Sauces

INCREASED FOOD COSTS
ARE GOOD NEWS FOR
DIP AND SAUCE BRANDS

Rising food costs, especially for proteins, will put pressure on consumers to stay within grocery shopping budgets. Dips and sauces can help: delivering versatility to mundane and economical meals and elevating the flavor experience.

Dips and Sauces

BLEND TRADITIONAL WITH
BOLD ACCENTS TO INNOVATE
FOR A WIDE AUDIENCE

More than half of consumers are interested in trying traditional sauces with new flavors, indicating that consumers seek new experiences, yet don’t want to roam too far out their comfort zones. Smoky and spicy flavor profiles top the list of preferred dip and sauce flavors, suggesting that classics like mayonnaise or ranch may be ready for extension.

Dips and Sauces

MAKE GLOBAL
FLAVOR PROFILES
ACCESSIBLE AT HOME

Brands can keep consumers engaged through elevated flavor innovation that delivers global cuisine experiences at home and encourages exploration.

Download the Full 8-Page
Flavor Flash for:

  • Home cooking on the rise
  • The future of plant-based ingredients
  • Innovation and trending dips and sauces
  • International flavors trending
  • Popularity of flavors from fermented to creamy
  • And more!

*Data Source: Lightspeed/Mintel. Survey base is 1,934 internet users aged 18+ who have used dips and sauces in the past three months and conducted March 2021.

Get the Report.

Download the Full 8-Page
Flavor Flash for:

  • Home cooking on the rise
  • The future of plant-based ingredients
  • Innovation and trending dips and sauces
  • International flavors trending
  • Popularity of flavors from fermented to creamy
  • And more!

*Data Source: Lightspeed/Mintel. Survey base is 1,934 internet users aged 18+ who have used dips and sauces in the past three months and conducted March 2021.

Get the Report.