Dairy products have come a long way in the flavor realm. Innovation has produced unique and unconventional flavors while remaining loyal to basic favorites. From easing the process spent in the kitchen to flavorful delights, flavor innovation has changed the game. While 98% of US adults consume dairy products, consumers are interested in trying out other flavored options in various categories.

Flavored dairy is a staple when it comes to food service. While top flavors, chocolate and vanilla, still lead in milk purchases, chocolate variations and seasonal offerings can help expand trial. Milk can look at what creamers are doing for inspiration.

Creamers top the dairy industry in flavor innovation. Since the category’s early forays toward safe flavor releases, whimsical and seasonal variants have dominated the market. Even flavors inspired by finished goods are becoming more popular.

In the cream category, flavor profiles are a little more challenging to reproduce at home. While creams are becoming increasingly popular in Mexican and fusion cuisines, brands can look into adding a bit of spice in their flavors to cater to appropriate dishes. Flavor helps enhance meals and entice consumers to engage in new offerings.

 Kantar Profiles/Mintel, July 2022