FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

Asian Cuisine

“The long history of Chinese food in the U.S. and its resulting ubiquity ensures its role as the most consumed Asian cuisine. Trends have come and gone, but there continues to be room for additional uptake of lesser-known types of Asian food including regional and emerging cuisines. Much of Asian cuisine is built on ingredients and flavors that are not part of mainstream use, highlighting opportunity for brands and operators to use familiar flavors and formats as a base to encourage trial of less-familiar flavors and ingredients.” — Amanda Topper, Director – US Research

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KEY TAKEAWAYS:

Asian Flavors

RESTAURANTS REMAIN THE KEY PATH TO TRIAL FOR ASIAN CUISINE

Restaurants will be the impetus for the broadening trend toward emerging and regional Asian cuisines and their corresponding dishes, flavors and ingredients. As dining out trends upward, special menus and events can help attract customers.

Asian Cuisine

ASIAN CUISINE POPULARITY CAN GROW ON FOUNDATION OF HEALTH AND ADVENTURE

While Asian food is generally perceived to be healthy and offers good flavor variety, ample opportunity exists to broaden its appeal on a number of fronts. Plant-based dishes can boost the cuisine’s health halo and messaging that instills a sense of adventure and excitement will help draw attention.

Asian Cuisine

WIDER RANGE OF APPLICATIONS CAN BOOST FLAVOR AND INGREDIENT TRIAL AND USE

Many flavors and ingredients used in Asian cuisine tend toward the obscure. Combining the lesser known with the more popular and using them in a wider range of applications can increase trial and therefore familiarity and use.

KEY TAKEAWAYS:

Asian Flavors

RESTAURANTS REMAIN THE KEY PATH TO TRIAL FOR ASIAN CUISINE

Restaurants will be the impetus for the broadening trend toward emerging and regional Asian cuisines and their corresponding dishes, flavors and ingredients. As dining out trends upward, special menus and events can help attract customers.

Asian Cuisine

ASIAN CUISINE POPULARITY CAN GROW ON FOUNDATION OF HEALTH AND ADVENTURE

While Asian food is generally perceived to be healthy and offers good flavor variety, ample opportunity exists to broaden its appeal on a number of fronts. Plant-based dishes can boost the cuisine’s health halo and messaging that instills a sense of adventure and excitement will help draw attention.

Asian Cuisine

WIDER RANGE OF APPLICATIONS CAN BOOST FLAVOR AND INGREDIENT TRIAL AND USE

Many flavors and ingredients used in Asian cuisine tend toward the obscure. Combining the lesser known with the more popular and using them in a wider range of applications can increase trial and therefore familiarity and use.

Download the Full 6-Page
Flavor Flash for:

  • Current and emerging trends in regional flavors and cuisines
  • The foundation of Asian flavor in shaping consumer perceptions
  • Where to find balance in Asian flavor applications
  • How social media is affecting the future of Asian cuisine
  • Why you shouldn’t overlook Asian snacks
  • And more!

*Base: 1,846 internet users aged 18+ who eat Asian cuisine; *1,721 internet users aged 22+ who eat Asian cuisine, April 2021. Source: Kantar Profiles/Mintel.

Get the Report.

Download the Full 6-Page
Flavor Flash for:

  • Current and emerging trends in regional flavors and cuisines
  • The foundation of Asian flavor in shaping consumer perceptions
  • Where to find balance in Asian flavor applications
  • How social media is affecting the future of Asian cuisine
  • Why you shouldn’t overlook Asian snacks
  • And more!

*Base: 1,846 internet users aged 18+ who eat Asian cuisine; *1,721 internet users aged 22+ who eat Asian cuisine, April 2021. Source: Kantar Profiles/Mintel.

Get the Report.