FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS
Asian Cuisine
Download this report to read about the trends, opportunities, and consumer preferences related to Asian cuisine in the United States.
KEY TAKEAWAYS:
RESTAURANTS REMAIN THE KEY PATH TO TRIAL FOR ASIAN CUISINE
Restaurants will be the impetus for the broadening trend toward emerging and regional Asian cuisines and their corresponding dishes, flavors and ingredients. As dining out trends upward, special menus and events can help attract customers.
ASIAN CUISINE POPULARITY CAN GROW ON FOUNDATION OF HEALTH AND ADVENTURE
While Asian food is generally perceived to be healthy and offers good flavor variety, ample opportunity exists to broaden its appeal on a number of fronts. Plant-based dishes can boost the cuisine’s health halo and messaging that instills a sense of adventure and excitement will help draw attention.
WIDER RANGE OF APPLICATIONS CAN BOOST FLAVOR AND INGREDIENT TRIAL AND USE
Many flavors and ingredients used in Asian cuisine tend toward the obscure. Combining the lesser known with the more popular and using them in a wider range of applications can increase trial and therefore familiarity and use.
KEY TAKEAWAYS:
RESTAURANTS REMAIN THE KEY PATH TO TRIAL FOR ASIAN CUISINE
Restaurants will be the impetus for the broadening trend toward emerging and regional Asian cuisines and their corresponding dishes, flavors and ingredients. As dining out trends upward, special menus and events can help attract customers.
ASIAN CUISINE POPULARITY CAN GROW ON FOUNDATION OF HEALTH AND ADVENTURE
While Asian food is generally perceived to be healthy and offers good flavor variety, ample opportunity exists to broaden its appeal on a number of fronts. Plant-based dishes can boost the cuisine’s health halo and messaging that instills a sense of adventure and excitement will help draw attention.
WIDER RANGE OF APPLICATIONS CAN BOOST FLAVOR AND INGREDIENT TRIAL AND USE
Many flavors and ingredients used in Asian cuisine tend toward the obscure. Combining the lesser known with the more popular and using them in a wider range of applications can increase trial and therefore familiarity and use.
Download the Full 6-Page
Flavor Flash for:
- Current and emerging trends in regional flavors and cuisines
- The foundation of Asian flavor in shaping consumer perceptions
- Where to find balance in Asian flavor applications
- How social media is affecting the future of Asian cuisine
- Why you shouldn’t overlook Asian snacks
- And more!
*Base: 1,846 internet users aged 18+ who eat Asian cuisine; *1,721 internet users aged 22+ who eat Asian cuisine, April 2021. Source: Kantar Profiles/Mintel.
Download the Full 6-Page
Flavor Flash for:
- Current and emerging trends in regional flavors and cuisines
- The foundation of Asian flavor in shaping consumer perceptions
- Where to find balance in Asian flavor applications
- How social media is affecting the future of Asian cuisine
- Why you shouldn’t overlook Asian snacks
- And more!
*Base: 1,846 internet users aged 18+ who eat Asian cuisine; *1,721 internet users aged 22+ who eat Asian cuisine, April 2021. Source: Kantar Profiles/Mintel.
