T. Hasegawa

California-based company aims to revolutionize how consumers experience food and beverage products with natural modifier that enhances flavor, amplifies taste characteristics and improves “Kokumi” mouthfeel effect.

CERRITOS, Calif.Feb. 16, 2021 /PRNewswire/ — The U.S. subsidiary of one of the world’s top flavor & fragrance development companies is on a mission to unlock the flavor and taste potential in a broad range of food and beverage products across North America.

This week, T. Hasegawa USA introduced its new natural flavor modifier BOOSTRACT to the North American market. This innovative new technology aims to revolutionize the way consumers experience food and beverages by adding or enhancing the effect of kokumi (which translates to “rich taste” in Japanese). Kokumi increases the richness of taste while maintaining balance between different flavors for a more satisfying experience in foods and beverages.

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