SPIRIT CONCEPTS

T. Hasegawa’s talented R&D team has consistently produced innovative and premium flavors for a range of white and dark spirit flavor applications, placing them at the forefront of our developed spirits.

SPIRIT CONCEPTS

T. Hasegawa’s talented R&D team has consistently produced innovative and premium flavors for a range of white and dark spirit flavor applications, placing them at the forefront of our developed spirits.

Spirits

Spirits, in particular, found multiple catalysts for accelerated growth: in moderation, trends spurred the development of RTDs using light and dark spirits, which are now found in spiked colas, spiked teas, and both craft and mainstream cocktails.

T. Hasegawa’s talented R&D team has consistently produced more innovative and premium flavors for a range of white and dark spirit flavor applications, placing them at the forefront of our developed spirit flavors.

Our Applications team can craft a variety of aromatic flavors on spirit beverages ranging from white to dark.

Whiskey or cognac in a glass with bottle alongside

Popular Flavor Profiles

Popular Flavor Profiles

JAPANESE CITRUS FLAVORS

Yuzu

Sudachi

Kabosu

Mikan

Shikuwasa

Iyokan

Natsumikan

Hassaku

Japanese citrus flavored cocktail

VODKA

Lemon

Peach

Peppercorn

Mango

Orange Blossom

WHISKEY

Ginger

Maple

Caramel

Green Apple

Toasted

TEQUILA

Clementine

Blood Orange

Toasted

Tropical

Pineapple

LIQUOR

Cinnamon

Espresso

Cacao

Mocha

Violet

Types of Spirits

WHITE

WHITE

Vodka

Lightly spicy to slightly sweet

Gin

Herbal flavor with citrus and spices

Rum

Sweet, toasted sugar

DARK

DARK

Scotch

Smoke, seaweed, brine, and apple

Whiskey

Smoky, fruity, nutty, and chocolaty

Cognac

Sweet, spicy, fruity, and bitter

Brandy

Fruity and subtly sweet taste

Future of White and Dark Spirits

White spirits consumers are more likely to explore flavors in RTD cocktails, owing to their familiarity and interest in spirits. RTD cocktails are an excellent way to introduce young consumers to the spirits market and grow with them as their tastes and budgets change. RTD cocktails can serve as a gateway to discovery and long-term brand relationships for new spirit consumers. RTD cocktails can serve as an entry point for those unfamiliar with spirits and can be used to transition between social occasions.

Limited-edition releases and one-of-a-kind experiences increase brand loyalty among dark spirit enthusiasts and approachable dark spirit enthusiasts. RTD cocktails introduce dark spirits to a whole new audience. As whiskies become more popular, the dark spirits category continues to outperform the overall alcoholic beverage market. American whiskey enthusiasts, for example, are expanding their whiskey collections by purchasing more Irish whiskies and cognac.

3 shot glasses of white and dark spirits
0%
of 22-34 year olds agree that flavors drive their choice of alcohol.
0%
indicate that they choose flavors based on time of the year and season.

Source: Kantar Profiles/Mintel

Glasses of Spirits

Flavor Pairings

Our TTB flavor portfolio offers a variety of flavor profiles including citrus, orchard, berry, tropical, dessert, floral, sweet brown, nut, spices, herbs, savory and many more.

Whether you are looking for flavors in vodka, gin, tequila, rum, scotch, whisky, cognac, or brandy, we can provide a customizable profile for your next spirits flavor application.

  • Amaro

  • Apple

  • Apple Pie

  • Basil

  • Berry

  • Bitter Orange

  • Black Cherry

  • Blackberry

  • Blood Orange

  • Blueberry

  • Caramel

  • Cherry

  • Chili Pepper

  • Chocolate

  • Cinnamon

  • Citrus

  • Cocoa

  • Coconut

  • Cranberry

  • Cucumber

  • Dark Chocolate

  • Donut

  • Elderflower

  • Espresso

  • Ginger

  • Gingerbread

  • Goji Berry

  • Grapefruit

  • Green Apple

  • Guava

  • Herbs

  • Honey

  • Horchata

  • Irish Cream

  • Key Lime

  • Kombucha

  • Lemon

  • Lemonade

  • Lime

  • Limeade

  • Limoncello

  • Lychee

  • Mango

  • Maple

  • Marshmallow

  • Marula

  • Mezcal

  • Mint

  • Mocha

  • Orange Blossom

  • Papaya

  • Passionfruit

  • Peach

  • Peanut Butter

  • Pear

  • Pecan

  • Peppercorn

  • Peppermint

  • Plum

  • Pomegranate

  • Praline

  • Pumpkin

  • Raspberry

  • Rose

  • Strawberry

  • Tamarind

  • Tangerine

  • Toasted

  • Tropical

  • Vanilla

  • Violet

  • Watermelon

  • Yuzu

Amaro

Apple

Apple Pie

Basil

Berry

Bitter Orange

Black Cherry

Blackberry

Blood Orange

Blueberry

Caramel

Cherry

Chili Pepper

Chocolate

Cinnamon

Citrus

Cocoa

Coconut

Cranberry

Cucumber

Dark Chocolate

Donut

Elderflower

Espresso

Ginger

Gingerbread

Goji Berry

Grapefruit

Green Apple

Guava

Herbs

Honey

Horchata

Irish Cream

Key Lime

Kombucha

Lemon

Lemonade

Lime

Limeade

Limoncello

Lychee

Mango

Maple

Marshmallow

Marula

Mezcal

Mint

Mocha

Orange Blossom

Papaya

Passionfruit

Peach

Peanut Butter

Pear

Pecan

Peppercorn

Peppermint

Plum

Pomegranate

Praline

Pumpkin

Raspberry

Rose

Strawberry

Tamarind

Tangerine

Toasted

Tropical

Vanilla

Violet

Watermelon

Yuzu

Want to Learn More?

Request a Spirits Flavor Kit today or inquire about our on-trend flavor pairings for your spirits product development needs.

Email Us.

*This call may be monitored and recorded for record-keeping, training and quality-assurance purposes.

Email Us.

*This call may be monitored and recorded for record-keeping, training and quality-assurance purposes.

Cocktail in a martini glass