Food preservation has been a practice for millions of years, with fruit preserves dating back to the 4th century in the Middle East. Although historians are not clear on the exact date, one thing is certain: jams have been a delight for some time. New formats of fruit preservation would eventually appear with the introduction of jellies, marmalades, and fruit butter. While most fruit spreads are enjoyed on bread and in berry flavors, new flavors and formats can help expand the occasion.

Flavor innovation plays a critical role reeling in adventurous consumers. Attract niche buyers by incorporating unique fruits and spicy flavors. Borrowing flavors from other categories can help elevate the spread experience and lead to new jam applications.

Since sweet spreads dominate the breakfast and snack occasions, broadening the application category can extend mealtime consumption by increasing the use of jams, jellies, and fruit spreads. Brands can go even further by including preserves as a sweetener in drinks.