Dried pasta is struggling to attract younger consumers who are failing to see in it the same attributes they value in instant noodles. Instant noodles may feel more convenient because they already come flavored, unlike dried pasta, which must be sauced or otherwise dressed separately.

It’s important to address this sentiment by offering innovative formats or inspiration for new pasta flavors. Dried pastas can also be used as versatile ingredients that Gen Z can use for new dishes in the kitchen.

Source: Lightspeed/Mintel

Spice as a flavoring ingredient on menus is growing with both pasta and noodle menu item dishes, and consumers are reaching beyond the conventional spice profiles and flavors to add to their favorite dishes. This rise in menu mentions points to innovation in the instant noodle sector, which often takes flavor inspiration from restaurant flavors. A convenient packaged format is the perfect area of trial for international spicy flavors, for customers looking to spice things up. Flavors like Sichuan/Szechuan Oil, Ancho Chili and Poblano are examples of popular flavors on the rise.

Source: Lightspeed/Mintel

Pasta & Instant Noodle Flavors

Our Pasta and Instant Noodle flavors are available in a wide range of options including Natural, Organic, WONF, TYPE, N&A and more.

Finding ways to deliver bold flavors and comforting pasta & noodle dishes for on-the-go dining occasions will resonate well with consumers seeking convenience without compromising on taste and quality.