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Better Burgers: How flavor technology is changing consumer perceptions about plant-based proteins and expanding the category.

Across North America, plant-based diets are on the rise. According to a 2018 Gallup poll​, more than 5% of the U.S. population identify as vegetarian, and this number is rapidly growing each year. Much of this growth is being driven by younger consumers, with more than a quarter of U.S. millennials identifying as vegetarian.

The trend toward plant-based diets is not surprising. In addition to numerous sustainability advantages, studies have proven that a plant-based diet offers myriad health benefits ranging from decreased risk of heart disease, weight loss and even improved mortality. A plant-based diet is widely associated with a healthier lifestyle, and this is an important factor for many consumers in shifting away from animal proteins. In a recent Mintel survey, more than 58% of participants cited ‘health benefits’ as their primary reason for consuming plant-based proteins​ instead of traditional meat. Read More

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