SWEET BAKERY FLAVOR CONCEPTS

America’s baking history is diverse and creative bakers put their own delicious twists on recipes. A fusion of flavors—along with a mix of textures from crunchy to creamy to sticky—make each treat even more fun to eat.

SWEET BAKERY FLAVOR CONCEPTS

America’s baking history is diverse and creative bakers put their own delicious twists on recipes. A fusion of flavors—along with a mix of textures from crunchy to creamy to sticky—make each treat even more fun to eat.

ORGANIC   •   NATURAL   •   GLUTEN FREE   •  VEGAN   •   KOSHER   •   HALAL   •   NON-GMO   •   MOUTHFEEL

Bakery Flavors

Sweet Bakery

In a category focused on indulgence, blurred baking concepts is often very attractive for consumers, as they’re new, convenient, and surprising. But one of the most important things for bakers to consider when dreaming up flavors is how they will work. At T. Hasegawa, our flavor chemists have shown that adding textures is a fantastic way to up the flavor.

According to Mintel, trending baked good flavors include complementary combinations, such as honey butter and cinnamon. Spicy and smoked flavors are also growing, as are American favorites like vanilla, chocolate, and lemon. Blueberry continues as the most popular muffin flavor in the country and, overall, sweeter flavors on breakfast baked goods are outperforming their savory counterparts on menus. Staple breakfasts such as French toast, pancakes, muffins, pastries, and bagels are all growing, and basic trends in innovation are related to health, pleasure, and convenience with an appreciation for the occasional indulgence. Set your creativity free and delight your customers!

Add rose to your baking projects and you’ll find a flavor that brings a springtime feel to your dessert. Alcohol flavor could add a degree of adult inspired decadence to a cake or brownie. Add harmony to vanilla with floral flavors or sweet spices – or contrast the vanilla with tart, strong-flavored fruits. Salty and spicy flavors will act as a fine counterpart to the rich sweetness of chocolate.

T. Hasegawa can partner with you on building flavors that meet these trends.

Gingerbread Flavors

ORGANIC   •   NATURAL   •   GLUTEN FREE   •  VEGAN   •   KOSHER   •   HALAL   •   NON-GMO   •   MOUTHFEEL

Bakery Flavors

Bakery

In a category focused on indulgence, blurred baking concepts is often very attractive for consumers, as they’re new, convenient, and surprising. But one of the most important things for bakers to consider when dreaming up flavors is how they will work. At T. Hasegawa, our flavor chemists have shown that adding textures is a fantastic way to up the flavor.

According to Mintel, trending baked good flavors include complementary combinations, such as honey butter and cinnamon. Spicy and smoked flavors are also growing, as are American favorites like vanilla, chocolate, and lemon. Blueberry continues as the most popular muffin flavor in the country and, overall, sweeter flavors on breakfast baked goods are outperforming their savory counterparts on menus. Staple breakfasts such as French toast, pancakes, muffins, pastries, and bagels are all growing, and basic trends in innovation are related to health, pleasure, and convenience with an appreciation for the occasional indulgence. Set your creativity free and delight your customers!