CASE STUDY
Solving Beer Flavor Challenges – A Collaborative Success Story
How a leading beer manufacturer collaborated with T. Hasegawa to leverage new technology and overcome production challenges in a quest to develop an outstanding beer flavor.
Brewing Brilliance
Crafting Unique Beer Flavors in a Crowded Market
Beer is one of the most competitive and crowded categories in the alcoholic beverage industry. While the category is dominated by several major brands, beer aisles at grocery and convenient stores across North America are brimming with challenger brands and craft beer startups – and new names are lining store shelves each year. With beer brands of all sizes competing for consumer attention, the role of offering compelling, unique and great-tasting flavors is growing increasingly vital.
One of the industry’s largest beer manufacturers sought the flavor expertise of T. Hasegawa to develop a Japanese citrus flavored beer that is consistently great-tasting and stands out in the market. The company wanted to take a trend-driven approach in developing this product and constructing a unique flavor profile that was distinctive within the crowded beer category. The manufacturer’s proprietary brewing process also presented unique challenges in the development and production process.
Crafting the Perfect Match
The Process of Flavor Replication
As one of the world’s top flavor manufacturers, T. Hasegawa has an extensive library of distinct flavors and the industry’s leading R&D team to refine these flavors while optimizing for production. The key to T. Hasegawa’s success is a scientific and collaborative approach to flavor innovation that starts with data-driven market trends, extensive research and strategic planning.
Our “Secret Sauce”
Our “Secret Sauce”
As one of the world’s top flavor manufacturers, T. Hasegawa has an extensive library of distinct flavors and the industry’s leading R&D team to refine these flavors while optimizing for production. The key to T. Hasegawa’s success is a scientific and collaborative approach to flavor innovation that starts with data-driven market trends, extensive research and strategic planning.
The Art and Science of Collaboration
Crafting Exceptional Beer Flavors
Flavor innovation is both an art and a science, across all food and beverage categories. Flavor manufacturers constantly innovate with new technologies and processes to create exceptional taste experiences and even solve manufacturing challenges. This collaboration between the leading beer manufacturer and T. Hasegawa involved several key steps:
Flavor Development
Flavor chemists at T. Hasegawa worked closely to create flavors that aligned with the beer manufacturer’s existing portfolio. These iterations were tailored to support the company’s proprietary brewing process and ensure that the targeted taste profile would maintain consistency.
Technical Consulting & Flavor Refinement
Early explorations of the beer manufacturer’s Japanese citrus flavor encountered issues with flavor tonality and uniqueness during the processing of the initial citrus flavor. T. Hasegawa’s R&D team fine-tuned the flavor profiles to ensure they remained distinctive throughout the production process.
Processing Support and Alternate Methods
The key to a great-tasting beer is maintaining a consistent flavor throughout production. T. Hasegawa’s technical team provided real-time assistance at the beer manufacturer’s production facility, through onsite visits, video conferences and phone support – offering solutions to improve processing efficiency and minimizing flavor loss during production.
Shelf Life and Stability Studies
It’s not enough for a beer to taste great right after the brewing process – the product needs to maintain that taste long after bottling or canning. T. Hasegawa’s R&D team conducted comprehensive shelf-life stability studies to ensure flavor quality and longevity.
Trend-Driven Development
Quality flavor is a critical part of a successful new beer launch, but these flavors also need to be on-trend and tap into upcoming consumer demands. The marketing team at T. Hasegawa studied emerging trend reports to ensure that the new beer flavor would resonate with consumers.
Technical Presentations & Technology Offerings
The T. Hasegawa team collaborated with the beer manufacturer’s R&D, Sales and Marketing teams to provide an on-site technical presentation, demonstrating capabilities and the companies cutting-edge proprietary flavor technologies, including BOOSTRACT®, HASEAROMA™ and Fruit Enhancer.
Taste Triumph
A Standout Japanese Citrus Lager
After several months of collaboration, research and flavor refinement, T. Hasegawa and the beer manufacturer successfully developed a Japanese citrus-flavored lager that would truly stand out in the highly competitive beer market. Importantly, this formulation could produce consistently great-tasting flavor throughout the production process and maintain shelf stability after bottling and canning.
The Future of Flavor Innovation in Food Science
Leveraging a scientific approach and problem-solving capabilities, the T. Hasegawa team worked closely with the beer manufacturer during this program to arrive at an ideal flavor solution backed by the latest market research and emerging consumer trends. By sharing T. Hasegawa’s technical presentations and other strategic input, along with a hands-on approach that included on-site support and refinements to the flavor profile, the two companies fostered a collaborative partnership that resulted in a truly outstanding beer and paved the way for future product innovation. Salut!
Leveraging a scientific approach and problem-solving capabilities, the T. Hasegawa team worked closely with the beer manufacturer during this program to arrive at an ideal flavor solution backed by the latest market research and emerging consumer trends. By sharing T. Hasegawa’s technical presentations and other strategic input, along with a hands-on approach that included on-site support and refinements to the flavor profile, the two companies fostered a collaborative partnership that resulted in a truly outstanding beer and paved the way for future product innovation. Salut!
To learn more about how T. Hasegawa’s expertise and technological innovations can help overcome production challenges and produce a distinctive product flavor, call us.
(866) 965-0502
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