ICE CREAM CONCEPTS

Our team of flavor experts understand the ice cream market, helping brands elevate their value.

ICE CREAM CONCEPTS

Our team of flavor experts understand the ice cream market, helping brands elevate their value.

3 scoops of mango Ice cream with mango

Ice Cream

3 scoops of mango Ice cream with mango

Leading in category participation by 83%, ice cream is a dessert favorite amongst frozen snacks. From its creamy texture, yummy inclusions, to delectable flavors, ice cream has plenty to offer. Keeping consumers entertained, however, will be of utmost importance. Innovation in flavors and textures will mitigate boredom and encourage consumers to be adventurous.

Take charge of innovation with T. Hasegawa and enhance your ice cream products. Our team of experts understand the market, helping brands elevate their value when it comes to flavors.

Comfort Dessert

Struggling times lead consumers to finding solace in food.

0%
of US ice cream consumers cite flavor as the most important attribute when buying frozen treats from a retail store.
Various flavors of mochi ice cream

Kantar Profiles/Mintel, March 2023

North America: ice cream launches, by share of flavor subgroup, 2020-23

North American Ice Cream Launches Chart

Mintel GNPD, July 2022-June 2023

0%
of US adults who purchase frozen treats want non-dairy varieties to be just as indulgent as dairy-based varieties.

Add Novelty to the Classics

Around since the 5th century, ice cream has evolved significantly. Noteworthy improvements include diverse formats, enticing inclusions, and, most importantly, flavor!

One can find an assortment of ice cream flavors at grocery stores nationwide. The options are vast, from timeless classics like chocolate, vanilla, and strawberry to nostalgic indulgences such as s’mores and cookies & cream. Brands have even ventured into bold territories, introducing spicy options like chili mango and savory selections like cheddar cheese. Taking inspiration from other profitable sectors can also help captivate key consumers. Younger demographics already seek out
novel flavors; by catering to their interests, brands can test out new flavors utilizing inspiration from other successful categories.

According to Circana data, 3 out of 10 successful product launches in 2022 were sports-energy related. Some brands have successfully paired energy-boosting flavors and concepts with ice cream.

While flavor innovation fuels the exploration of new tastes, enhancing the basics can do just as well. Consider the texture and flavor interplay in traditional dairy and plant-based ice cream varieties to improve formulations.

A variety of ice cream cone flavors on a blue background
Scoops of strawberry, chocolate and vanilla ice cream with sauces

North America: plant-based ice cream launches, by share of flavor components, 2021-23

North American Ice Cream Launches Chart

Mintel GNPD, April 2021-March 2023

A variety of ice cream flavors and fruit

Flavor Pairings

Our ice cream flavors are available in a wide range of options including Natural, Organic, WONF, TYPE, N&A and more.

Whether you are looking for a sweet, fruity, spicy, or nutty flavor profile, we can deliver spray dried, liquid, paste, or reaction flavors in water soluble or oil soluble formats.

  • Almond

  • Banana

  • Birthday Cake

  • Blood Orange

  • Blueberry

  • Bourbon

  • Brown Butter

  • Brownie

  • Cake

  • Caramel

  • Cheesecake

  • Cherry

  • Chocolate

  • Churro

  • Cinnamon Bun

  • Coconut

  • Coffee

  • Cookie Dough

  • Cookies & Cream

  • Cream

  • Dark Chocolate

  • Espresso

  • Fudge

  • Gingerbread

  • Green Tea

  • Guava

  • Hazelnut

  • Lavender

  • Lemon

  • Limoncello

  • Mango

  • Mint

  • Neapolitan

  • Orange

  • Peach

  • Peanut Butter

  • Pecan

  • Peppermint

  • Pineapple

  • Pink Grapefruit

  • Pistachio

  • Pumpkin Spice

  • Raspberry

  • Red Velvet

  • Salted Caramel

  • S’mores

  • Snickerdoodle

  • Strawberry

  • Taro

  • Tiramisu

  • Toffee

  • Ube

  • Vanilla

  • Waffle

  • Watermelon

  • Yuzu

Almond

Banana

Birthday Cake

Blood Orange

Blueberry

Bourbon

Brown Butter

Brownie

Cake

Caramel

Cheesecake

Cherry

Chocolate

Churro

Cinnamon Bun

Coconut

Coffee

Cookie Dough

Cookies & Cream

Cream

Dark Chocolate

Espresso

Fudge

Gingerbread

Green Tea

Guava

Hazelnut

Lavender

Lemon

Limoncello

Mango

Mint

Neapolitan

Orange

Peach

Peanut Butter

Pecan

Peppermint

Pineapple

Pink Grapefruit

Pistachio

Pumpkin Spice

Raspberry

Red Velvet

Salted Caramel

S’mores

Snickerdoodle

Strawberry

Taro

Tiramisu

Toffee

Ube

Vanilla

Waffle

Watermelon

Yuzu

Want to Learn More?

Contact us today to discuss your product development needs,
request a sample or a flavor kit.

Email Us.

*This call may be monitored and recorded for record-keeping, training and quality-assurance purposes.

Email Us.

*This call may be monitored and recorded for record-keeping, training and quality-assurance purposes.

Pistachio Ice Cream Cone