Healthy in nature, fall and winter vegetables have demonstrated their versatility in meals. From inclusion in appetizers to full-course meals and even being consumed as a snack, this has resulted in an increased demand for fresh, local produce. As consumers want to take in more vegetables, plant-based eating can help fulfill that role.

Since these vegetables are typically grown during the cooler months, frozen deliveries and off-season farming have made it possible to bring them into our grocery aisles. Though maintaining that fresh taste in our meal inclusions would be beneficial. According to Mintel, 39% of fruit and veggie users in the US find cooking vegetarian entrées to be more difficult than meat. Brands can consider developing simple and tasty products that can be cooked in various ways. With air fryers coming into play and microwaving and pickling as options, consumers would prefer cooking to be easier.

With seasonal farming limiting choices, adding fall and winter vegetable flavors to everyday food and drink preparations can inspire consumers to cook more.