Better Burgers: How flavor technology is changing consumer perceptions about plant-based proteins and expanding the category.

Across North America, plant-based diets are on the rise. According to a 2018 Gallup poll​, more than 5% of the U.S. population identify as vegetarian, and this number is rapidly growing […]

Performance beverages are more popular than ever before and the category is brimming with innovation, offering healthy, great-tasting functional beverages – all thanks to flavor modulation technology. Learn how flavor development is shaping the industry and turning sports drinks from a necessity to a choice.

Sports […]

July, 2021

Tokyo, Japan 2020 Sales: ¥50,192 million^a

From developing new flavor formations to expanding company personnel, T. Hasegawa’s unwavering focus allowed for consistent growth across platforms. Keeping its finger on the pulse of consumer needs and market trends has led to new technology and opportunities for […]

Chocolate and vanilla have added an indulgent, complex sweet flavor to foods and beverages for millennia. With ancient origins that can be traced back to the Olmecs of Southern Mexico as early as 1500 B.C. then refined by the Maya civilization, both chocolate and vanilla have enjoyed immense popularity […]

Developing new technologies and finding inspiration in challenges

T. Hasegawa’s Senior Flavor Chemist Austin Luft is profiled in this months edition of perfumer & flavorist. Find out about his latest project, favorite ingredients and more. READ FULL ARTICLE Subscribe to our newsletter today […]

The Foundations of Flavor: How the Reaction Process Gives Authenticity to Savory Foods

Imagine you’re attending an outdoor barbecue or tailgate party this summer. You’re sipping on an iced coffee mocha, others are drinking iced tea, family and friends are grilling smoked sausage or veggie burgers and […]