Find out what’s happening now at your favorite flavor house T. Hasegawa. Discover new innovations in the world of flavor science from the top industry publications.

Flavor technology is changing consumer perceptions about plant-based proteins

Better Burgers: How flavor technology is changing consumer perceptions about plant-based proteins and expanding the category.

Across North America, plant-based diets are on the rise. According to a 2018 Gallup poll​, more than 5% of the U.S. population identify as vegetarian, and this number is rapidly growing […]

2021-09-16T11:22:22-07:00September 13th, 2021|In The News, Industry Publications|

Fueling-up with Flavor: How Science and Technology are Improving the Taste of Sports Nutrition Beverages

Performance beverages are more popular than ever before and the category is brimming with innovation, offering healthy, great-tasting functional beverages – all thanks to flavor modulation technology. Learn how flavor development is shaping the industry and turning sports drinks from a necessity to a choice.

Sports […]

2021-09-16T11:21:52-07:00August 3rd, 2021|In The News, Industry Publications|

The Foundations of Flavor

The Foundations of Flavor: How the Reaction Process Gives Authenticity to Savory Foods

Imagine you’re attending an outdoor barbecue or tailgate party this summer. You’re sipping on an iced coffee mocha, others are drinking iced tea, family and friends are grilling smoked sausage or veggie burgers and […]

2021-04-21T14:07:44-07:00April 21st, 2021|In The News, Industry Publications|

Shifting demographics poise functional products for growth

CERRITOS, CALIF. — Functional food ingredients that support better sleep, reduced stress and improved focus are in demand and driving product innovation, according to a new report from T. Hasegawa.

The flavors producer cited research from Lightspeed/Mintel that found nearly 70% of consumers currently use products that feature a functional […]

2021-04-21T14:07:34-07:00April 21st, 2021|In The News, Industry Publications|

Making a Splash with No- and Low-Alcoholic Beverages

As health-conscious consumers seek refreshing, flavorful, and satisfying alternatives to traditional alcoholic beverages, no- and low-alcohol beers, spirits, and mocktails are gaining popularity, spurred by innovations in flavor, function, and variety.

Alcoholic beverages have played a starring role in social interactions since the beginning of human history, helping to […]

2021-04-05T10:46:44-07:00March 5th, 2021|In The News, Industry Publications|
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