Diving into the diversity of Asian flavors: Masala, shoyu and kimchi all come in countless variations

The US food industry and American consumers still have many journeys ahead in exploring the diversity of Asian flavors. Masala from India, shoyu (a Japanese-style soy sauce) and kimchi from South […]

Flavors specialist T. Hasegawa eyes trends, tastes involving flavor and protein

For more than a century, T. Hasegawa has made “Life Taste Better” through custom flavors and fragrances developed for the world’s top food and beverage brands.

T. Hasegawa is recognized around the world for its innovation and […]

Outlining cheese and dairy flavor trends and how technology has aided the development of flavors in these categories.

While it’s no surprise that consumer demand for most food and beverage categories has lifted since the start of COVID-19, certain segments have seen a dramatic rise in sales […]

Better Burgers: How flavor technology is changing consumer perceptions about plant-based proteins and expanding the category.

Across North America, plant-based diets are on the rise. According to a 2018 Gallup poll​, more than 5% of the U.S. population identify as vegetarian, and this number is rapidly growing […]

Performance beverages are more popular than ever before and the category is brimming with innovation, offering healthy, great-tasting functional beverages – all thanks to flavor modulation technology. Learn how flavor development is shaping the industry and turning sports drinks from a necessity to a choice.

Sports […]

July, 2021

Tokyo, Japan 2020 Sales: ¥50,192 million^a

From developing new flavor formations to expanding company personnel, T. Hasegawa’s unwavering focus allowed for consistent growth across platforms. Keeping its finger on the pulse of consumer needs and market trends has led to new technology and opportunities for […]

Chocolate and vanilla have added an indulgent, complex sweet flavor to foods and beverages for millennia. With ancient origins that can be traced back to the Olmecs of Southern Mexico as early as 1500 B.C. then refined by the Maya civilization, both chocolate and vanilla have enjoyed immense popularity […]

Developing new technologies and finding inspiration in challenges

T. Hasegawa’s Senior Flavor Chemist Austin Luft is profiled in this months edition of perfumer & flavorist. Find out about his latest project, favorite ingredients and more. READ FULL ARTICLE Subscribe to our newsletter today […]

The Foundations of Flavor: How the Reaction Process Gives Authenticity to Savory Foods

Imagine you’re attending an outdoor barbecue or tailgate party this summer. You’re sipping on an iced coffee mocha, others are drinking iced tea, family and friends are grilling smoked sausage or veggie burgers and […]

CERRITOS, CALIF. — Functional food ingredients that support better sleep, reduced stress and improved focus are in demand and driving product innovation, according to a new report from T. Hasegawa.

The flavors producer cited research from Lightspeed/Mintel that found nearly 70% of consumers currently use products that feature a functional […]