“In an increasingly crowded market, snack brands will have a challenge to stand out. Ironically, BFY ingredient and flavor innovation may be the way to break through despite the competitive landscape. The behavior and attitudes of younger adults, who are the heaviest snackers, suggest that they want more of it all: a mix of BFY and indulgence, new flavor and ingredient exploration and LTOs and snacks targeted to specific occasions and benefits.” — Alyssa Hangartner, Mintel
More than half of consumers sometimes prefer simple, basic flavors, which should act as a foundation for a snacking portfolio. Innovate through premium
upgrades or nuanced versions of classic flavors to stand out in the crowded snack aisle.
RENOVATE TRADITIONAL CATEGORIES WITH ALTERNATIVE INGREDIENTS, FLAVORS
Alternative snack ingredients such as legumes, beans, seeds and vegetables can deliver texture, added nutrition and, of course flavors that can be good carriers of diverse seasonings to provide consumers with their ideal balance between health and indulgence when snacking.
FOCUS ON THE EXPERIENCE
THAT SNACK FLAVORS
Snack selection is driven by both physical and emotional needs and flavors can connect consumers to their immediate surroundings and offer them a channel to explore other cuisines through small, accessible products.
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Flavor Flash for:
Snack Innovation – Alternative Ingredients
Consumer Snack Preference – Differences between Men and Women, Gen Z and Millenials
Trending Snack Ingredients
Sweet and Savory Snack Flavor Trends
International Flavor Inspiration
*Data Source: Lightspeed/Mintel. Survey base is 2,000 internet users aged 18+ and conducted January 2021.