“In an increasingly crowded market, snack brands will have a challenge to stand out. Ironically, BFY ingredient and flavor innovation may be the way to break through despite the competitive landscape. The behavior and attitudes of younger adults, who are the heaviest snackers, suggest that they want more of it all: a mix of BFY and indulgence, new flavor and ingredient exploration and LTOs and snacks targeted to specific occasions and benefits.” — Alyssa Hangartner, Mintel