FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

ALCOHOLIC BEVERAGES

Alcoholic beverages provide excitement, experience, and relaxation for consumers and each of these drivers have become particularly salient because of COVID-19 and the subsequent recession. The category as a whole has seen a sales boost; yet to maintain
momentum, brands must innovate for long-term growth.

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KEY TAKEAWAYS:

Alcoholic Beverage Trends

DISRUPT DRINKING PATTERNS

More than half of consumers are sticking to go-to drinks when consuming alcohol,which limits flavor and new product exploration. Since alcoholic beverage drinking occasions will likely remain largely at home, consumers will need help finding ways to keep the experience exciting.

Alcoholic Beverage Trends

CLASSIC, SIMPLE INNOVATION AND THE POWER OF SUGGESTION

Consumers love trying new experiences –including new flavors and ingredients in alcoholic beverages. Brands will need to create convenient, easy solutions for consumers to continue exploring new flavors and beverages at home during limited access to restaurants and bars.

Alcoholic Beverage Trends

NEXT GENERATION DRINKERS WILL SEEK HEALTHIER OPTIONS

Consumers under 35 are significantly more interested in better-for-you options within alcoholic beverages. As younger generations age and make up a greater percentage of the consumer base, brands will need to offer solutions for these health-conscious consumers.

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Flavor Flash for:

  • Now, Near and Next Consumer Flavor Preferences in Alcoholic Beverages
  • Covid-19 Impact on Alcoholic Beverages
  • Seasonal Flavor Interest
  • Foodservice Cocktail Flavor Innovation
  • And more!

*Data sources by Lightspeed/Mintel

Get the Report.

Download the Full 5-Page
Flavor Flash for:

  • Now, Near and Next Consumer Flavor Preferences in Alcoholic Beverages
  • Covid-19 Impact on Alcoholic Beverages
  • Seasonal Flavor Interest
  • Foodservice Cocktail Flavor Innovation
  • And more!

*Data sources by Lightspeed/Mintel

Get the Report.