More than a third of those eating more salty snacks cite the excitement of flavor trial as the reason, reinforcing the idea that consumers are willing to take risks with snacks. Brands can use unique flavors to capture both the better-for-you and indulgent-minded consumer.
A FAMILIAR FOOTHOLD CAN GO A LONG WAY FOR FLAVOR TRIAL
Consumers are most likely to have positive experience with flavors that have some grounding in the familiar, such as a flavor from another food or combination with something they have already tried. For more risk averse consumers, this can feel comforting, while more adventurous consumers can see novelty in a familiar flavor in a surprising format.
FLAVOR IS THE KEY TO BETTER-FOR-YOU AND INDULGENT MIDDLE GROUND
Increased interest in healthy and functional ingredients in snacks does not have to be mutually exclusive with indulgence. Consumers indicate that unique flavors make healthy snacks feel more indulgent, and brands that can deliver this uniqueness can win across the snacking spectrum.
ENDLESS SPACE FOR FLAVOR INNOVATION ON THE INTERNET
Extreme flavor innovation in snacking is happening on social media via viral trends and ease of discovery. Paired with the opportunity to expand into online retail channels, snack brands can look online to foster their boldest and most expansive ideas.
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Current and emerging trends in Salty Snacks
Why consumers are eating more Salty Snacks
What trending flavors are found in healthy snacks today?
The importance of taste in Salty Snacks
What consumers are interested in flavor exploration and taking risk on flavors