FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

SALTY SNACKS

More than a third of those eating more salty snacks cite the excitement of flavor trial as the reason, reinforcing the idea that consumers are willing to take risks with snacks. Brands can use unique flavors to capture both the better-for-you and indulgent-minded consumer.

KEY TAKEAWAYS:

Dried potatoe slices seasoned with pepper flakes

A FAMILIAR FOOTHOLD CAN GO A LONG WAY FOR FLAVOR TRIAL

Consumers are most likely to have positive experience with flavors that have some grounding in the familiar, such as a flavor from another food or combination with something they have already tried. For more risk averse consumers, this can feel comforting, while more adventurous consumers can see novelty in a familiar flavor in a surprising format.

A bag of healthy veggie chips

FLAVOR IS THE KEY TO BETTER-FOR-YOU AND INDULGENT MIDDLE GROUND

Increased interest in healthy and functional ingredients in snacks does not have to be mutually exclusive with indulgence. Consumers indicate that unique flavors make healthy snacks feel more indulgent, and brands that can deliver this uniqueness can win across the snacking spectrum.

A bowl of dried, ground shrimp

ENDLESS SPACE FOR FLAVOR INNOVATION ON THE INTERNET

Extreme flavor innovation in snacking is happening on social media via viral trends and ease of discovery. Paired with the opportunity to expand into online retail channels, snack brands can look online to foster their boldest and most expansive ideas.

Download the Full 6-Page
Flavor Flash for:

  • Current and emerging trends in Salty Snacks
  • Why consumers are eating more Salty Snacks
  • What trending flavors are found in healthy snacks today?
  • The importance of taste in Salty Snacks
  • What consumers are interested in flavor exploration and taking risk on flavors
  • And more!

*Base: 1,000 internet users aged 18+

Download the Full 6-Page
Flavor Flash for:

  • Current and emerging trends in Functional Ingredients
  • What food and beverage products provide health benefits
  • The importance of taste in wellness products
  • Which food and beverage applications have the most flavor innovation
  • The health functions and benefits of ingredients
  • And more!

*Unless otherwise noted, the base for all survey data in this report is 2,000 internet users aged 18+. Source: Kantar Profiles/Mintel, December 2022.