FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS
Regional and International Flavors 2023
“The opportunity to discover international flavors and ingredients has never been more present, thanks to increased diversity and rapid dissemination of global cuisine information on social media. Flavors that are grounded in the familiar, either format or fusion can help guide leery consumers, while bolder flavor innovation can lead with value adds like functionality and versatility to capture the more curious.”
— Sydney Riebe, U.S. Food & Drink Reports
KEY TAKEAWAYS:
AN OPPORTUNE TIME FOR INNOVATION
International flavor and ingredient trial can gain footing when grounded in something familiar – whether in format or paired with a more mainstream counterpart. While interest and exposure to inter-national cuisines continue to increase, those who seek out authentic dishes are still in the minority.
COMPLEX FLAVORS CAN ADD AN ELEMENT OF FUN
While social media moves the furthest the fastest, consumers are still using a wide variety of mediums to make deeper connections with trusted sources when it comes to cuisine discovery. A multi-channel approach to reaching consumers can provide a well-rounded learning experience.
VERSATILITY IS A STRENGTH FOR SUSTAINED GROWTH
Global cuisine is filled with functional ingredients and flavors that can move across occasion, format and preparation method. Teaching the new consumer and reminding the already engaged can help move nascent flavors into the mainstream.
KEY TAKEAWAYS:
AN OPPORTUNE TIME FOR INNOVATION
International flavor and ingredient trial can gain footing when grounded in something familiar – whether in format or paired with a more mainstream counterpart. While interest and exposure to inter-national cuisines continue to increase, those who seek out authentic dishes are still in the minority.
COMPLEX FLAVORS CAN ADD AN ELEMENT OF FUN
While social media moves the furthest the fastest, consumers are still using a wide variety of mediums to make deeper connections with trusted sources when it comes to cuisine discovery. A multi-channel approach to reaching consumers can provide a well-rounded learning experience.
VERSATILITY IS A STRENGTH FOR SUSTAINED GROWTH
Global cuisine is filled with functional ingredients and flavors that can move across occasion, format and preparation method. Teaching the new consumer and reminding the already engaged can help move nascent flavors into the mainstream.
Download the Full 7-Page
Flavor Flash for:
- Current and emerging trends in Regional & International Flavors
- Which factors are capturing consumer attention in Regional and International flavors
- What flavor categories are leading in Regional and International flavors
- The importance of taste in Regional and International flavors
- What consumers are interested in flavor exploration and taking risk on flavors
- And more!
*Base: 2,000 internet users aged 18+. Source: Kantar Profiles/Mintel, April 2023.
Download the Full 7-Page Flavor Flash for:
- Current and emerging trends in Regional & International Flavors
- Which factors are capturing consumer attention in Regional and International flavors
- What flavor categories are leading in Regional and International flavors
- The importance of taste in Regional and International flavors
- What consumers are interested in flavor exploration and taking risk on flavors
- And more!
*Base: 2,000 internet users aged 18+. Source: Kantar Profiles/Mintel, April 2023.
