FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS
TRENDING FLAVORS AND INGREDIENTS
REGIONAL AND INTERNATIONAL
Changing demographics combined with new consumer priorities is shaping an increasingly
diverse and dynamic future for regional and international flavors. We review consumption, awareness and future interest in mainstream and emerging regional and international cuisines, and highlight new opportunities for both foodservice operators and packaged brands.
KEY TAKEAWAYS:
CONSUMERS ARE INCREASINGLY FOCUSED ON EXPERIENCES
Consumers across all age groups are placing higher priority on experiences versus material possessions and young consumers in particular love trying new experiences. Innovation that introduces these consumers to new cuisines and flavors will answer to this craving for experience and exploration.
MEET CONSUMERS AT HOME WITH CUISINE INNOVATION
Consumers are nearly equally likely to seek out new flavors in retail as they are in foodservice. As consumers remain leery of returning to on-premise dining, at home meal routines can use a shakeup. Both CPG and operator brands have the opportunity to appeal to consumers seeking more international flavors through unique flavor innovation that offers a mix of classic and trending cuisine trends.
NUANCED INNOVATION WILL REFRESH ESTABLISHED CUISINES
Mainstream international cuisines such as Mexican, Chinese, and Italian have a wide reach, yet overall consumption has declined. Emerging cuisines are chipping away at international food occasions, largely driven by younger adults. Interest in regional variations of these established cuisines is strong and can offer a sense of exploration across all age groups.
