Performance in the non-alcoholic beverage market is solid with 2014-2019 growth more than 12%. But mainstream categories saw a decline as consumers switch to contemporary better-for-you (BFY) options. Lets take a look at some of the data influencing product development and marketing from mainstream to emerging, cutting-edge flavors and ingredients.
Consumers are looking to experiment with new flavor profiles that offer the perception of sweetness without added sugar, syrups, or artificial sweeteners. Blended flavor profiles can provide crossover appeal to both hot and cold beverages.
A MIX OF FLAVOR
As consumers become more health-conscious, non-alcoholic beverages should maximize on quality and functionality, all while packing a flavor punch.
THE FLAVOR EVOLUTION
WILL TAKE BOTH DISRUPTORS
& LEGACY BRANDS
Disruptors can move nimbly with adventurous flavors and functions, but the distribution dynasties of legacy brands will nudge mainstream consumers toward new experiences with twists on classic flavors.
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Important factors in food and drink purchases
Beverage popularity by age group
A glimpse into the future through the lens of food service
New product launches in non-alcoholic beverages
The role of functional ingredients in non-alcoholic beverages