FLAVOR FLASH

NON-ALCOHOLIC BEVERAGES

Performance in the non-alcoholic beverage market is solid with 2014-2019 growth more than 12%. But mainstream categories saw a decline as consumers switch to contemporary better-for-you (BFY) options. Lets take a look at some of the data influencing product development and marketing from mainstream to emerging, cutting-edge flavors and ingredients.

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KEY TAKEAWAYS:

Non-alcoholic Beverages

THE SWEET SPOT
IS LESS SWEET

Consumers are looking to experiment with new flavor profiles that offer the perception of sweetness without added sugar, syrups, or artificial sweeteners. Blended flavor profiles can provide crossover appeal to both hot and cold beverages.

Non-alcoholic Beverages

A MIX OF FLAVOR
AND FUNCTION

As consumers become more health-conscious, non-alcoholic beverages should maximize on quality and functionality, all while packing a flavor punch.

Non-alcoholic Beverages

THE FLAVOR EVOLUTION
WILL TAKE BOTH DISRUPTORS
& LEGACY BRANDS

Disruptors can move nimbly with adventurous flavors and functions, but the distribution dynasties of legacy brands will nudge mainstream consumers toward new experiences with twists on classic flavors.

Download the Full 3-Page
Flavor Flash for:

  • Important factors in food and drink purchases
  • Beverage popularity by age group
  • A glimpse into the future through the lens of food service
  • New product launches in non-alcoholic beverages
  • The role of functional ingredients in non-alcoholic beverages
  • And more!

Download the Full 3-Page
Flavor Flash for:

  • Important factors in food and drink purchases
  • Beverage popularity by age group
  • A glimpse into the future through the lens of food service
  • New product launches in non-alcoholic beverages
  • The role of functional ingredients in non-alcoholic beverages
  • And more!