SNACK CONCEPTS

Make Snack Time an event. T.Hasegawa’s R&D team know exactly how to provide your products with the right flavor for a permissibly indulgent treat.

SNACK CONCEPTS

Make Snack Time an event. T.Hasegawa’s R&D team know exactly how to provide your products with the right flavor for a permissibly indulgent treat.

A pile of healthy snacks

Snacks

Snacks are more important than ever with Millennial and Gen Z consumers changing their snacking habits. 77% of consumers age 18-34 cite “being hungry” as the main motivator for trying snacks at any time of the day. Motivators for snacking also include wanting to eat healthier, which is reflected by the increase in plant-based alternative snacks on the market and functionality as a key driver for production.

63% of consumers cite flavor as the number one reason for selecting a specific snack and with consumers being wary about the taste of plant-based functional snacks, delivering on quality authentic flavor is a must.

A pile of healthy snacks

Interest in Popular Snack Flavors

Which of the following snack flavors do you like or have interest in?

0%
Coffee
0%
Ginger
0%
Mushroom

Lightspeed/Mintel

Happy young girl eating chips

Trending International Snack Flavors

JAPANESE

Nori/Seaweed

Miso

Matcha

Shoyu

JAPANESE

Nori/Seaweed

Miso

Matcha

Shoyu

ITALIAN

Prosciutto

Burrata

Cannoli

Salami

ITALIAN

Prosciutto

Burrata

Cannoli

Salami

MEXICAN

Chili Lime

Elote

Mole

Arbol Chili

MEXICAN

Chili Lime

Elote

Mole

Arbol Chili

CHINESE

Szechuan Peppercorn

Shrimp Crackers

CHINESE

Szechuan Peppercorn

Shrimp Crackers

OTHER

Tahini

Curry

Harissa

Halloumi

Calamansi

OTHER

Tahini

Curry

Harissa

Halloumi

Calamansi

Familiar Snacks for Exploration

When looking for a new snack to try, most people feel overwhelmed with the plethora of options available. Due to indecision, most snackers are likely to choose snacks they already know they’re comfortable with. Because of this, flavors found in other foods and drinks are a great entry point for all kinds of snacks due to their existing familiarity with consumers. Finding that touch point is essential and will allow for further flavor exploration down the line. For example, you may already know that you like the taste of honey in your oatmeal, so a few trials later, you’ll enjoy a hot honey oat bar.

For adventurous snackers and shy snackers alike, experimenting through familiar flavors/formats with small twists, can lead to huge leaps in trial in the future.

Wooden bowl of mixed snacks
0%
of US consumers say they snack to relieve stress

Lightspeed/Mintel

Mindful Indulgence for a Stressful Life

Amid troubling times, pleasurable food items such as snacks can be positioned as necessities. Finding the balance of ‘permissible indulgence’ for consumers is key to navigating the snack world. With mental health awareness at an all time high, consumers are prioritizing portion control to provide a ‘guilt-free’ mood enhancing experience. Consumers will be unwilling to compromise on small moments of pleasure and indulgence; offering better-for- you options, without sacrificing on flavor provides all the necessary value, and then some.

A pile of assorted snacks

SNACK FLAVORS

Our snack flavors are available in a wide range of options including Natural, Organic, WONF, TYPE, N&A and more.

Make Snack Time an event. T.Hasegawa’s R&D team know exactly how to provide your products with the right flavor for a permissibly indulgent treat.

  • Avocado

  • Barbeque

  • Birthday Cake

  • Bulgogi

  • Caramel

  • Cheddar Cheese

  • Chili Lime

  • Chili Mango

  • Chimichurri

  • Chocolate

  • Churro

  • Cinnamon

  • Coconut

  • Coffee

  • Lavender

  • Cookie Butter

  • Curry

  • Dill Pickle

  • Dragonfruit

  • Elote

  • Espresso

  • Everything Seasoning

  • Garlic

  • Ginger

  • Gochujang

  • Graham Cracker

  • Guava

  • Harissa

  • Honey

  • Kimchi

  • Macadamia

  • Mango

  • Marshmallow

  • Matcha

  • Milk

  • Tea

  • Miso

  • Mocha

  • Mole

  • Mushroom

  • Nacho Cheese

  • Onion

  • Passionfruit

  • Peanut Butter

  • Pineapple

  • Pistachio

  • Prosciutto

  • Roasted Butter

  • Seaweed

  • Sesame

  • Shrimp

  • Szechuan Pepper

  • Tamarind

  • Taro

  • Thai Chili

  • Tikka Masala

  • Tom yum

  • Waffle

  • Wagyu

  • White Cheddar

Avocado

Barbeque

Birthday Cake

Bulgogi

Caramel

Cheddar Cheese

Chili Lime

Chili Mango

Chimichurri

Chocolate

Churro

Cinnamon

Coconut

Coffee

Cookie Butter

Curry

Dill Pickle

Dragonfruit

Elote

Espresso

Everything Seasoning

Garlic

Ginger

Gochujang

Graham Cracker

Guava

Harissa

Honey

Kimchi

Lavender

Macadamia

Mango

Marshmallow

Matcha

Milk

Tea

Miso

Mocha

Mole

Mushroom

Nacho Cheese

Onion

Passionfruit

Peanut Butter

Pineapple

Pistachio

Prosciutto

Roasted Butter

Seaweed

Sesame

Shrimp

Szechuan Pepper

Tamarind

Taro

Thai Chili

Tikka Masala

Tom yum

Waffle

Wagyu

White Cheddar

Want to Learn More?

Contact us today to discuss your product development needs,
request a sample or a flavor kit.

Email Us.

*This call may be monitored and recorded for record-keeping, training and quality-assurance purposes.

Email Us.

*This call may be monitored and recorded for record-keeping, training and quality-assurance purposes.

A bowl of crunchy puffed rings