When looking for a new snack to try, most people feel overwhelmed with the plethora of options available. Due to indecision, most snackers are likely to choose snacks they already know they’re comfortable with. Because of this, flavors found in other foods and drinks are a great entry point for all kinds of snacks due to their existing familiarity with consumers. Finding that touch point is essential and will allow for further flavor exploration down the line. For example, you may already know that you like the taste of honey in your oatmeal, so a few trials later, you’ll enjoy a hot honey oat bar.

For adventurous snackers and shy snackers alike, experimenting through familiar flavors/formats with small twists, can lead to huge leaps in trial in the future.