2026
FOOD AND BEVERAGE
FLAVOR TRENDS

DOWNLOAD

THE REPORT

Discover trends that are guiding the food and beverage industry in 2026. 

2026
FOOD AND BEVERAGE
FLAVOR TRENDS

DOWNLOAD

THE REPORT

Discover trends that are guiding the food and beverage industry in 2026. 

TOP TRENDS

Welcome to the 2026 flavor journey, where evolving lifestyles, global inspiration, and sensory exploration drive fresh innovation. This year, we highlight trends that balance comfort with discovery, delivering new experiences across every category.

TOP TRENDS

Welcome to the 2026 flavor journey, where evolving lifestyles, global inspiration, and sensory exploration drive fresh innovation. This year, we highlight trends that balance comfort with discovery, delivering new experiences across every category.

TOPICS INCLUDE:

Fermented foods with rice

FLAVOR TRENDS

Fermented foundations, botanical bitterness, regional ingredients, and hyper-local herbs guide 2026 development, offering deeper flavor complexity and new avenues for clean-label innovation.

Friends toast while dining

CONSUMER TRENDS

Evolving lifestyles and shifting routines are reshaping how people eat and drink. In 2026, consumers want flavors that balance comfort, function, and small moments of joy throughout the day.

Black cherry soda

FLAVOR OF THE YEAR 2026

Explore the defining flavor mood of 2026 — characterized by vibrancy, indulgent with a smooth and tart taste, and crafted to complement both sweet and savory dishes.

TOPICS INCLUDE:

CONSUMER TRENDS

Evolving lifestyles and shifting routines are reshaping how people eat and drink. In 2026, consumers want flavors that balance comfort, function, and small moments of joy throughout the day.

Friends toast while dining

INGREDIENT TRENDS

Fermented foundations, botanical bitterness, regional ingredients, and hyper-local herbs guide 2026 development, offering deeper flavor complexity and new avenues for clean-label innovation.

Fermented foods with rice

FLAVOR TREND OF 2026

Explore the defining flavor mood of 2026 — characterized by vibrancy, indulgent with a smooth and tart taste, and crafted to complement both sweet and savory dishes.

Black cherry soda
T. Hasegawa Logo

Download the in-depth
2026 Food and Beverage Flavor Trends Report

2026 Flavor Trends Report

In the 2026 flavor trends report, discover how evolving consumer lifestyles and global influences are reshaping taste and driving fresh innovation. Key insights include:

  • Reinvented classics combining familiarity with modern innovation.
  • Regional flavor discoveries inspired by Latin American cuisine.
  • Wellness, convenience, and micro-occasions shaping consumer behaviors.
  • Textural experiences crafted for diverse sensory needs.
  • And more!

Get the full report and explore how 2026 flavor trends can inspire your next product launch.

T. Hasegawa Logo

Download the in-depth 2026 Food and Beverage Flavor Trends Report

In the 2026 flavor trends report, discover how evolving consumer lifestyles and global influences are reshaping taste and driving fresh innovation. Key insights include:

  • Reinvented classics combining familiarity with modern innovation.
  • Regional flavor discoveries inspired by Latin American cuisine.
  • Wellness, convenience, and micro-occasions shaping consumer behaviors.
  • Textural experiences crafted for diverse sensory needs.
  • And more!

FLAVOR TRENDS ARCHIVE

Grilled vegetables on skewers

2026 Food & Beverage Flavor Trends

Highlighting trends that balance comfort with discovery, delivering new experiences across every category.

A variety of savory food trending in 2025

2025 Food & Beverage Trend Report

Uncover the future of flavor! Dive into 2025’s hottest food and beverage trends, from plant-based innovation to escapist tastes.

2 glasses of refreshing Summer cocktails

2024 Summer Trend Report

Fuel excitement in food and beverage with this summer’s sizzling trend: sweet heat flavors.

A plate with fish steak on a bed of greens

2024 Food and Beverage Flavor Trends

Get ready to embark on a year-long journey of discovery, indulgence, and satisfaction, as we delve into the trends that will shape our palates in 2024.

A plate of asperagus and vegetables on a barbecue

2023 Food and Beverage Flavor Trends

Unexpected flavors that intrigue adventurous consumers, top flavor combinations, craveable signature tastes and more.

2022 Food and Beverage Flavor Trends

2022 Food and Beverage Flavor Trends

Opportunities exist to offer consumers a range of complex and enhanced flavors.

2021 Food and Beverage Flavor Trends

2021 Food and Beverage Flavor Trends

Plant-based proteins are trending as consumers seek to improve their overall health and the health of the planet.

2020 Food and Beverage Trends

2020 Food and Beverage Flavor Trends

Find out about trending flavors for craft beers, cocktails and mocktails. Learn what coffee and tea flavor trends are attracting new customers. Read about the top food trends from around the world, from Japan to Africa, exotic flavors are now the norm rather than a novelty.