FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

Dip and Sauce Trends 2022

“Consumer interest and engagement in the dip and sauce category is strong and was heightened by the pandemic. Though an uncertain economy threatens to stunt growth, dips and sauces can be positioned as a relatively inexpensive solution to add quality flavors to everyday dishes.”

— Anna Fabbri, Flavor and Ingredient Trends Analyst

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KEY TAKEAWAYS:

Salsa and chips

SPICE UP CLASSIC DIPS AND SAUCES TO DRAW IN CONSUMERS

The majority (52%) of consumers are interested in trying new flavors in familiar dips and sauces. Elevate the traditional by combining emerging flavors into established dips and sauces, or by layering various established sauces together to create an unconventional, yet delicious pairing.

Sauce for asian cuisine

DIPS AND SAUCES ENCOURAGE APPROACHABLE INTERNATIONAL FLAVOR TRIAL

Over two in five consumers like dips and sauces with international flavors. Interest in flavors closely mirrors international cuisine consumption, with the highest interest stemming from familiar international cuisines. Dips and sauces offer a more customized, approachable form of international cuisine trial, as consumers often have the option to request sauce on the side, plus light or extra quantities.

Creamy sauce with ingredients

PUT FLAVOR AT THE FOREFRONT OF BFY DIPS AND SAUCES

42% of consumers would like to see more better-for-you (BFY) dip and sauces options, and on-pack BFY claims are growing within dip and sauce launches. Elevate BFY dip portfolios with on-trend ingredients that are inherently rich in both nutrition and flavor, such as alliums or lemon pepper.

KEY TAKEAWAYS:

Salsa and chips

SPICE UP CLASSIC DIPS AND SAUCES TO DRAW IN CONSUMERS

The majority (52%) of consumers are interested in trying new flavors in familiar dips and sauces. Elevate the traditional by combining emerging flavors into established dips and sauces, or by layering various established sauces together to create an unconventional, yet delicious pairing.

Sauce for asian cuisine

DIPS AND SAUCES ENCOURAGE APPROACHABLE INTERNATIONAL FLAVOR TRIAL

Over two in five consumers like dips and sauces with international flavors. Interest in flavors closely mirrors international cuisine consumption, with the highest interest stemming from familiar international cuisines. Dips and sauces offer a more customized, approachable form of international cuisine trial, as consumers often have the option to request sauce on the side, plus light or extra quantities.

Creamy sauce with ingredients

PUT FLAVOR AT THE FOREFRONT OF BFY DIPS AND SAUCES

42% of consumers would like to see more better-for-you (BFY) dip and sauces options, and on-pack BFY claims are growing within dip and sauce launches. Elevate BFY dip portfolios with on-trend ingredients that are inherently rich in both nutrition and flavor, such as alliums or lemon pepper.

Download the Full 8-Page
Flavor Flash for:

  • Current and emerging trends in Dips and Sauces
  • Opportunities for BFY Dip Innovation
  • Spicy Flavors on the Menu
  • How to add premium claims to dishes
  • International trends for flavor trial
  • And more!

*Base: 1,882 internet users aged 18+ who have used dips and sauces in the past three months. Source: Kantar Profiles/Mintel, March 2022.

Get the Report.

Download the Full 8-Page
Flavor Flash for:

  • Current and emerging trends in Dips and Sauces
  • Opportunities for BFY Dip Innovation
  • Spicy Flavors on the Menu
  • How to add premium claims to dishes
  • International trends for flavor trial
  • And more!

*Base: 1,882 internet users aged 18+ who have used dips and sauces in the past three months. Source: Kantar Profiles/Mintel, March 2022.

Get the Report.