FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS
Dairy
“Dairy is a kitchen mainstay being called upon again to help consumers during an inflation-induced return to home kitchens. Despite price increases that outpace other categories, the omnipresence and relative affordability of dairy categories secures their central place on shopping lists. Instead of taking this privileged position for granted, brands can emphasize their value by delivering on the convenience and simple pleasures gleaned from flavor innovation and by reclaiming dairy’s identity as an original functional food.”
— Mimi Bonnett, Senior Director, U.S. Food, Drink and Flavors and Ingredients
KEY TAKEAWAYS:
COOKING FATIGUE WILL BENEFIT FLAVORED PRODUCTS
Price inflation is forcing consumers back into the kitchen in pursuit of cost-savings. Following years of home cooking necessitated by pandemic-related closures, home cooks have moved past the hobby/ novelty phase and are looking for shortcuts and time-savers. Flavored dairy can ease the kitchen burden, reducing the number of steps and ingredients when cooking.
FLAVOR ADDS EMOTIONAL VALUE DURING TOUGH FINANCIAL TIMES
In addition to reducing the number of ingredients needed to obtain flavor profiles of recipes, flavored dairy can appear as an affordable mood-boosting upgrade to meals and snacks. The comfort found in accessible and small format indulgence should not be underestimated. Creamers are taking the lead in fun flavors.
DAIRY CATEGORIES MUST EMPHASIZE THEIR HEALTH ADVANTAGE
Dairy and dairy alternative categories must reclaim the “it does a body good” messaging in order to compete with the increasing array of functional food and drink. Functional plus claims trail behind minus and free-from claims in launches across dairy categories. Reasserting leadership in functional food should be prioritized.
KEY TAKEAWAYS:
COOKING FATIGUE WILL BENEFIT FLAVORED PRODUCTS
Price inflation is forcing consumers back into the kitchen in pursuit of cost-savings. Following years of home cooking necessitated by pandemic-related closures, home cooks have moved past the hobby/ novelty phase and are looking for shortcuts and time-savers. Flavored dairy can ease the kitchen burden, reducing the number of steps and ingredients when cooking.
FLAVOR ADDS EMOTIONAL VALUE DURING TOUGH FINANCIAL TIMES
In addition to reducing the number of ingredients needed to obtain flavor profiles of recipes, flavored dairy can appear as an affordable mood-boosting upgrade to meals and snacks. The comfort found in accessible and small format indulgence should not be underestimated. Creamers are taking the lead in fun flavors.
DAIRY CATEGORIES MUST EMPHASIZE THEIR HEALTH ADVANTAGE
Dairy and dairy alternative categories must reclaim the “it does a body good” messaging in order to compete with the increasing array of functional food and drink. Functional plus claims trail behind minus and free-from claims in launches across dairy categories. Reasserting leadership in functional food should be prioritized.
Download the Full 9-Page Flavor Flash for:
- Current and emerging trends in Dairy
- How Dairy products continue to benefit home cooking
- Dairy alternatives that benefit the health of consumers
- How Foodservices influence consumer interest on certain Dairy flavors
- The Importance of Flavor Innovation
- And more!
*Base: Internet users aged 18+ who have consumed the following dairy or dairy alternatives in the past 6 months. Source: Kantar Profiles/Mintel, July 2022.
Download the Full 9-Page Flavor Flash for:
- Current and emerging trends in Dairy
- How Dairy products continue to benefit home cooking
- Dairy alternatives that benefit the health of consumers
- How Foodservices influence consumer interest on certain Dairy flavors
- The Importance of Flavor Innovation
- And more!
*Base: Internet users aged 18+ who have consumed the following dairy or dairy alternatives in the past 6 months. Source: Kantar Profiles/Mintel, July 2022.
