FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

Alcoholic Beverages 2024

“Competing in the crowded alcoholic beverage industry and appealing to engaged Gen Z and Millennial drinkers will demand brands to create not only flavorful experiences but also expand the call for healthier options and functional ingredients. Yet, in an economic climate that makes discretionary spending and new product exploration a risk, perhaps the first step is a balanced mix of innovation and inspiration to help drinkers create new taste experiences themselves.”

— Mimi Bonnett, Senior Director Food, Drink and Flavors

KEY TAKEAWAYS:

Vanilla espresso martinis in a fall setting

UPGRADE THE FAMILIAR

While brand and flavor familiarity lead trial motivation, consumers want more. Initial comfortability can be upgraded with color, texture, function and through exciting elements like seasonality and nostalgia.

2 old fashions with orange ,cinammon and rosemary

BEVERAGE BLURRING CONTINUES

Consumer interest in flavors that are reminiscent of other beverages or even food remains strong. Beverage blurring can marry the familiar and the unique, connecting with consumers who need desire connection yet enjoy the unexpected.

Ready to drink sake poured into cups

CONSUMERS WANT IT ALL

Familiar, functional and fun-consumers want it all, even if it feels contradictory. The success of RTDs exemplifies how a product can check multiple boxes, as younger consumers continue to express wants beyond flavor.

KEY TAKEAWAYS:

Vanilla espresso martinis in a fall setting

UPGRADE THE FAMILIAR

While brand and flavor familiarity lead trial motivation, consumers want more. Initial comfortability can be upgraded with color, texture, function and through exciting elements like seasonality and nostalgia.

2 old fashions with orange ,cinammon and rosemary

BEVERAGE BLURRING

Consumer interest in flavors that are reminiscent of other beverages or even food remains strong. Beverage blurring can marry the familiar and the unique, connecting with consumers who need desire connection yet enjoy the unexpected.

Ready to drink sake poured into cups

CONSUMERS WANT IT ALL

Familiar, functional and fun-consumers want it all, even if it feels contradictory. The success of RTDs exemplifies how a product can check multiple boxes, as younger consumers continue to express wants beyond flavor.

Flavor Flash - Alcoholic Beverages 2024

Download the Full 6-Page
Flavor Flash for:

  • Current and emerging trends in Alcoholic Beverages
  • Which factors are capturing consumer attention in Alcoholic Beverages
  • What flavor categories are leading in Alcoholic Beverages
  • The importance of taste in Alcoholic Beverages
  • What consumers are interested in flavor exploration and taking risk on flavors
  • And more!

Download the Full 6-Page Flavor Flash for:

  • Current and emerging trends in Alcoholic Beverages
  • Which factors are capturing consumer attention in Alcoholic Beverages
  • What flavor categories are leading in Alcoholic Beverages
  • The importance of taste in Alcoholic Beverages
  • What consumers are interested in flavor exploration and taking risk on flavors
  • And more!

*Base: 2,000 internet users aged 18+. Source: Kantar Profiles/Mintel, 2023.