FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS
Alcoholic Beverage Trends 2023
“Competing in the crowded alcoholic beverage industry and appealing to engaged Gen Z and Millennial drinkers will demand brands to create not only flavorful experiences but also expand the call for healthier options and functional ingredients. Yet, in an economic climate that makes discretionary spending and new product exploration a risk, perhaps the first step is a balanced mix of innovation and inspiration to help drinkers create new taste experiences themselves”
— Mimi Bonnett, Senior Director, Food, Drink and Flavors
KEY TAKEAWAYS:
ELEVATED PRICES EVERYWHERE WILL STIFLE AND RESHAPE NEW PRODUCT TRIAL
Not only will the reality (or perception) of tightened budgets impact any form of discretionary spending like dining or drinking out, but it will also curtail experimentation with brands, new products and even flavors among some as well.
PERSONAL CONNECTIONS DRIVE DISCOVERY
Growing new product trial starts at a grassroots level—word of mouth. Brands can create brand ambassadors in connections with the most engaged consumers through conventional methods: packaging, product placement, sampling or digital communications that not only promote but encourage and incentivize sharing.
CHALLENGING TIMES CALL FOR INNOVATION AND INSPIRATION
Despite expression of interest in exploration, trial grounded in familiarity remains important and can be a call to action, especially for younger adult drinkers. Increased interest in customization can be used to counter the also stronger likelihood that flavor prohibits versatility while keeping exploration somewhat familiar.
KEY TAKEAWAYS:
ELEVATED PRICES EVERYWHERE WILL STIFLE AND RESHAPE NEW PRODUCT TRIAL
Not only will the reality (or perception) of tightened budgets impact any form of discretionary spending like dining or drinking out, but it will also curtail experimentation with brands, new products and even flavors among some as well.
PERSONAL CONNECTIONS DRIVE DISCOVERY
Growing new product trial starts at a grassroots level—word of mouth. Brands can create brand ambassadors in connections with the most engaged consumers through conventional methods: packaging, product placement, sampling or digital communications that not only promote but encourage and incentivize sharing.
CHALLENGING TIMES CALL FOR INNOVATION AND INSPIRATION
Despite expression of interest in exploration, trial grounded in familiarity remains important and can be a call to action, especially for younger adult drinkers. Increased interest in customization can be used to counter the also stronger likelihood that flavor prohibits versatility while keeping exploration somewhat familiar.
Download the Full 7-Page
Flavor Flash for:
- Current and emerging trends in Alcoholic Beverages
- Which alcoholic beverage peaks high interests for consumers
- Flavor innovation in both beer and wine
- Why both Gen Z and Millennials enjoy certain flavor alcoholic beverages
- High interest in Fruit and Tea flavors
- And more!
*Base: 1,651 internet users aged 22+ who drink alcohol. Source: Kantar Profiles/Mintel, July 2022.
Download the Full 7-Page
Flavor Flash for:
- Current and emerging trends in Alcoholic Beverages
- Which alcoholic beverage peaks high interests for consumers
- Flavor innovation in both beer and wine
- Why both Gen Z and Millennials enjoy certain flavor alcoholic beverages
- High interest in Fruit and Tea flavors
- And more!
*Base: 1,651 internet users aged 22+ who drink alcohol. Source: Kantar Profiles/Mintel, July 2022.
