“The non-alcoholic beverage category first and foremost relies on its most important and often inherent functionality, satisfying thirst, to drive consumer purchase, but consumers also look to flavored beverages as a treat. Innovation can marry both function and enjoyment through distinctive flavor innovation, BFY ingredients and added functionality beyond refreshment to engage with consumers — both existing and new.”— Alyssa Hangartner, Mintel
Berry, citrus and tropical fruit flavors top the list of preferred flavor families, and while trending flavors change over time, most tie back to these foundations. Emerging flavors that have familiar connections to established flavors in the market will see faster rates of adoption by mainstream consumers. Mature markets, especially, can leverage combinations of nuanced and classic flavors to keep things fresh.
STACK FLAVORS AND FUNCTIONS TO DELIVER ON CONSUMER EXPERIENCE
Beyond reformulation, much of innovation falls into two camps: flavor and function. Both can enhance enjoyment while targeting needs. Layer in features, including flavors, carbonation and functionality with ingredient improvements like natural sweeteners and natural flavors to meet consumer expectations for BFY beverages.
TAP INTO SOBER-CURIOUS TRENDS
Innovation in no-and low-ABV options within alcoholic beverages is rising to meet the growing consumer group who is cutting back on alcohol. This presents an easy opportunity for non-alcoholic beverages to grab those occasions by inspiring consumers to “indulge soberly” with mocktail recipes or new product innovation with flavors on loan from the alcoholic beverage space.
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Flavor Flash for:
Emerging flavor trends in non-alcoholic beverages
Flavor combination interest among consumers
Trending tropical flavors
Innovations in foodservice
Leading flavors for functional beverages
*Data Source: Lightspeed/Mintel. Survey base is 2,000 internet users aged 18+ and conducted January 2021.