A merger of exceptional flavors!

Since the inception in 1995, Affinity Flavors has remained dedicated to creating innovative, custom flavors for an array of products that include baked goods, dairy products, snack foods, nutritional foods and a variety of beverages. Always striving to maintain a cutting edge in the ever changing flavor industry.  With over 25 years’ experience in the flavor industry, we pride ourselves in focusing on creating innovative and original products with the highest level of service to our existing and potential customers. Affinity Flavors provides a comprehensive suite of research and development services from initial concept to final implementation. It starts with identifying the right opportunity for your company at the right time. Our commitment is to creating innovative new ways to make exceptional flavors that are cost effective.

There is an art to creating the most delicious flavors. You could say we have an Affinity for it.

Affinity Flavors
2026 Cecilia Circle
Corona, CA 92881

PHONE: 951-479-4682
FAX: 951-479-4686
EMAIL: info@affinityflavors.com

T. Hasegawa USA acquires Affinity Flavors

On July 10, 2017, T. Hasegawa USA, Inc. completed the acquisition of Affinity Flavors, a privately owned company based in Corona, California. This acquisition is an integral part of T. Hasegawa Co. Ltd.’s strategy to accelerate its growth, by increasing investment in international markets.

As part of the integration, Tom Damiano, CEO of Affinity Flavors, will head the combined entities as the new CEO of T. Hasegawa USA. “It is a privilege to join T. Hasegawa USA as its new CEO, said Tom Damiano. I am excited about the strengths of these two companies and what it brings to our customers.” In addition, Dan Freimuth, Executive Vice President of Sales for Affinity, will be joining T. Hasegawa USA’s management team.

We are committed to giving our valued customers the highest level of service. The continuity of supply, the quality of products and responsiveness to our customers will not change.