FLAVOR FLASH
TRENDING FLAVORS AND INGREDIENTS

Latin Cuisine

“Mexican cuisine is by far the most consumed Latin cuisine, reflecting not only availability but also its profound influence on U.S. food culture. The mainstreaming of Mexican cuisine is nearing ubiquity, yet there is still room for Latin cuisine growth. The widespread popularity of Mexican cuisine suggests that there are similar opportunities for other Latin cuisines, as well as brand exploration with regional Mexican cuisines, especially beyond foodservice menus. A mix of both traditional and Latin inspired-options will be necessary from brands and operators to fulfill the needs of the total market, but in any case authentic ingredients and flavors will be essential to connect with both hispanic and non-hispanic consumers. Hispanic consumers expect authenticity from brands, yet non-hispanic consumers seek convenient ways (i.e. foodservice) to experience real Latin foods, flavors and ingredients too.” — Alyssa Hangartner, Mintel

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KEY TAKEAWAYS:

Latin Flavors

ACCELERATE LATIN CONSUMPTION

For Latin foods, flavors and ingredients, foodservice is still one of the first stops in the flavor lifecycle, pointing to signs that they still have connections to indulgence, but also indicate where brands can get or stay competitive.

Latin Flavors

THE HEALTHIER SIDE OF LATIN CUISINE

Some Latin cuisines and foods may come loaded with a less-than-healthy reputation, but brands can work to alter that perception by strengthening ties between whole and plant-based foods used in Latin cuisines and their nutritional benefits.

Latin Flavors

BREAK THE MEALTIME HABITS

Consumption of Latin foods is strongly tied to lunch or dinner, yet consumers are most likely to try new flavors in smaller doses like beverages, snacks and appetizers because they require less commitment.

KEY TAKEAWAYS:

Latin Flavors

ACCELERATE LATIN CONSUMPTION

For Latin foods, flavors and ingredients, foodservice is still one of the first stops in the flavor lifecycle, pointing to signs that they still have connections to indulgence, but also indicate where brands can get or stay competitive.

Latin Flavors

THE HEALTHIER SIDE OF LATIN CUISINE

Some Latin cuisines and foods may come loaded with a less-than-healthy reputation, but brands can work to alter that perception by strengthening ties between whole and plant-based foods used in Latin cuisines and their nutritional benefits.

Latin Flavors

BREAK THE MEALTIME HABITS

Consumption of Latin foods is strongly tied to lunch or dinner, yet consumers are most likely to try new flavors in smaller doses like beverages, snacks and appetizers because they require less commitment.

Download the Full 7-Page
Flavor Flash for:

  • The impact of COVID-19 on consumer behavior and the Latin food market.
  • Latin cuisine varieties and dishes consumed
  • Attitudes and perceptions of Latin cuisine
  • Latin Cuisine Demographics
  • Interest and experience with Latin cuisine flavors and ingredients
  • And more!

*Data Source: Lightspeed/Mintel. Survey base is 2,000 internet users aged 18+ and conducted April 2021.

Get the Report.

Download the Full 7-Page
Flavor Flash for:

  • The impact of COVID-19 on consumer behavior and the Latin food market.
  • Latin cuisine varieties and dishes consumed
  • Attitudes and perceptions of Latin cuisine
  • Latin Cuisine Demographics
  • Interest and experience with Latin cuisine flavors and ingredients
  • And more!

*Data Source: Lightspeed/Mintel. Survey base is 2,000 internet users aged 18+ and conducted April 2021.

Get the Report.